MICROSOFT has launched an ambitious bid to claim the lead in the 4K gaming battle with an Xbox One X console promising 40% more power.

Formerly code-named Project Scorpio, the Xbox One X will retail from November 7 in Australia for $649.

Head of Xbox Phil Spencer told an enthusiastic room of Xbox E3 fans that every game created across the Xbox One family would play better on the Xbox One X.

The event was broadcast for the first time in 4K UHD on Mixer, with Xbox showing off a record 42 games.

So what does it have that the Xbox One doesn't have?

According to Microsoft, better textures, smoother framerates and faster load times.

The Xbox One X is not the first 4K console on the market, with its predecessor the Xbox One S and Sony's PlayStation 4 Pro also supporting the format - albeit with the One X confirming it's now becoming the industry standard resolution capability.

Spencer particularly emphasised the fact that it was the only console to play the best games of past, present and future.

Xbox will expand the Xbox One backward compatibility library of nearly 400 popular Xbox 360 games to include original Xbox classics, starting with fan favorite "Crimson Skies."

Xbox One X
Xbox One X

"Gears of War 4," "Forza Horizon 3," "Minecraft," "Resident Evil 7," "Final Fantasy 15," "Tom Clancy's Ghost Recon Wildlands," "Rocket League" and dozens of other popular Xbox One games will receive free updates to take full advantage of the power of Xbox One X.

Many of these titles will be enhanced to run in true 4K, Spencer said.

Bethesda titles Wolfenstein II: The New Colossus and The Evil Within 2 are both understood to make full use of the format, while Ubisoft showed off tames including Assassin's Creed: Origins, Far Cry 5, The Crew 2 and Skull & Bones with extraordinary and detailed hi-definition graphics during their E3 conference.

A raft of titles from Sony including treasure hunting adventure Uncharted: The Lost Legacy and zombie apocalypse game Days Gon e also are expected to use all the resources available from 4K to add to lush and detailed environments.

Even if people don't own a 4K television, he says they will notice better textures, framerates and load times.

The console also offers 4K Ultra HD for Blu-ray X and streamed content, HDR support for gaming and video, and Dolby Atmos support. All Xbox One games and accessories are compatible.

Some of the titles being shown off for the launch included Forza Motorsport 7 which promises 4K graphics at 60 frames per second across 30 famous environments.

The launch featured the new 2018 Porsche 911 GT2 RS. The game, launching in October, will boast the biggest assortment of Ferraris, Porsches and Lamborghinis ever.

Other games to feature on the console in Assassin's Creed Origins where you "ciscover the secrets behind the Great Pyramids, forgotten myths, the last pharaohs, and the origin story of the Assassin's Brotherhood.

Cuphead, available from Sept. 28, 2017, is a run-and-gun action game heavily focused on boss battles which is inspired by cartoons of the 1930s.

The graphics are created via the techniques of the era, i.e., traditional hand-drawn cel animation, watercolor backgrounds and original jazz recordings.

The Last Night features a two-dimensional cyberpunk open world, built with four districts each with distinct architecture, cultures and industries.

In Warner Bros' Middle Middle-earth: Shadow of War, players wield a new Ring of Power and confront the deadliest of enemies, including Sauron and his Nazgul, in a battle for Middle-earth.

Mojang and Microsoft announced a new version of "Minecraft" that will bring the complete "Minecraft" experience to everyone on gaming consoles, mobile, VR and Windows 10 PCs.

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