Woolies' new reindeer carrots hope to feed Santa's fliers

WITH more than half of Australian households with children leaving a carrot out for Santa's reindeer this year, Woolworths has launched a range of carrots specifically for the tradition.

Leaving the carrots out means an estimated 140,000 extra kilograms of medium sized carrots Australians are expected to buy before December 24th.

To ensure Australians have enough carrots to feed Santa's reindeer, Woolworths has worked with growers from across the nation, including fourth generation Queensland carrot farmer, Steven Moffatt, to help grow the new crop.

Steven Moffatt, Moffatt Carrots, said; "I'm extremely excited to be one of Woolies reindeer carrot farmers this year and take on the important responsibility of ensuring Santa's reindeer have enough fuel and the right nutrients to get them through their big journey this Christmas Eve.

Scott Davidson, Woolworths Head of Produce said; "We know that over two-thirds of Australians have enjoyed the tradition of leaving a carrot out on Christmas Eve at some point in their lives and over half of kids will leave them out for Rudolf and friends this year. That's why we've introduced fresh, Australian grown Reindeer Carrots.

Research by Woolworths on night before Christmas traditions also shows that three-quarters (76%) of Australians leave a treat for Santa and his reindeer in the hope that it will sustain them on their epic journey around the globe. This is compared with just one in five (21%) who are motivated only by the hope of getting presents.

Reindeer Carrots are available exclusively in all Woolworths stores now.



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