We've been enjoying our Vegemite for 90 years
WE'VE been happy little Vegemites for 90 years.
Today marks the 90th anniversary of Vegemite's introduction to Australia.
There are many ways to consume Vegemite.
Yvette Maree Waller says when she was at primary school living in Ayr, she loved coming home after school an having butter, vegemite on weetbix.
"Yummo," She said. "I still do at 50 yrs of age."
Seven-month-old Maximillian is feed Vegemite as a distraction while mum Jessica does the house work.
Jessica says giving her son Vegemite was a better distraction then Sesame Street.
Tell us your favourite through the comments section below and share a Vegemite photo of you or one of your family members (pets included).
According to www.vegemite.com.au, it all started in 1922 when the Fred Walker Company, which would later become Kraft Food Company, hired a young chemist to develop a spread from one of the richest known natural sources in the Vitamin B group - brewer's yeast.
After months of laboratory tests, Dr. Cyril P Callister, Australia's leading food technologist of the 1920s and 30s, developed a tasty, spreadable paste. It was labelled 'Pure Vegetable Extract'.
During World War II the Armed Forces were buying Vegemite spread in bulk, due to the product's nutritional value.
In 1954, a trio of bright, energetic youngsters burst into song on radio to a toe-tapping jingle named 'Happy Little Vegemites'.
Two years later, Kraft Foods developed the infectious song into a television campaign, which continued intermittently through to the late 1960s.
Here are the lyrics for that jingle:
We are happy little Vegemites, as bright as bright can be,
We all enjoy our Vegemite for breakfast, lunch and tea,
Our mummy says we're growing stronger every single week,
Because we love our Vegemite, we all adore our Vegemite -
It puts a rose in every cheek!
We're growing stronger every week!