Wander Victoria ad is a little offbeat

VIDEO: Tourism plan a walk through Victoria not Melbourne

TWO guys decide to go for a walk.

That is the simple premise behind the Wander Victoria tourism campaign that attempts to show off the state beyond its famous capital.

The plan is to encourage Melburnians to venture away from the major centres and take themselves out to the regions.

The first advertisement begins with two couples walking out of a lunch at the Montalo Vineyard.

The two gents say 'I might walk back' to their wives and off they go.

They travel past the Gibsons steps, over Lake Crosbie, to the top of Flat Rock and up the side of Razorback Ridge.

The latest enticement to visit Victoria takes a slow and strange approach
The latest enticement to visit Victoria takes a slow and strange approach

The campaign chooses beautiful landscapes to show off regional Victoria.

Minister for Tourism and Major Events, John Eren said it was important to encourage the urban-dwelling Melburnians to leave the concrete jungle.

"We want to remind Melburnians that there are a wealth of truly magical experiences right on their doorstep," he said.

"There's something for everyone and the best of everything."

"Tourism is the key to keeping our regions strong, and we know the intrastate market is crucial."



Man's rental nightmare as tenant strips wires, smashes walls

premium_icon Man's rental nightmare as tenant strips wires, smashes walls

Tom Fraser allowed an old friend to privately rent his property.

Why Ipswich's best football side is on top

premium_icon Why Ipswich's best football side is on top

Developing professional players builds Pride's success

Autumn is here with fresh mornings forecast all weekend

Autumn is here with fresh mornings forecast all weekend

Overnight temperature dropping below minimum average

Local Partners