IF ONE word was needed to describe the V8 Supercars road show that rolled into Ipswich, it would be "professional".
Every aspect of last weekend's Coates Hire Ipswich 400 was well organised and presented.
The only challenge, rather than problem, was keeping up with all the events planned in the lead-up to the weekend round of racing.
The V8 Supercars organisers and their co-operative staff staged a number of terrific activities focusing on the community, charities, fans and sponsors.
They also presented an impressive transporter parade through the Ipswich CBD.
It was a slick week of events.
The QT, as the leading media organisation in the region, did its bit to showcase what a massive, multi-million dollar industry the V8 Supercars encompasses.
The V8 Supercars drivers and their support teams were particularly impressive.
The drivers were happy to chat about their sport, despite the demands of preparing to race 400km at Queensland Raceway.
It was refreshing to see these elite sportsmen so willing to meet fans and offer media opportunities.
The V8 teams behind the drivers were class acts in providing information on their testing, progress and hopes.
One might argue that is their job and that is true.
However, the motorsport fraternity that came to Queensland Raceway were a pleasure to deal with. They deserve praise for their efforts and access.
Some other high-profile sports could learn from the V8 Supercars experience.
Hopefully, the Ipswich 400 continues to grow after another excellent crowd supported it.
To have 48,487 fans at the Willowbank circuit over the three days puts the V8 Supercars event up with our Ipswich Cup and annual Winternationals drag racing weekend.
It's difficult to attract more people to sporting events these days but the Ipswich 400 achieved that with an increase of 2762 spectators.
Importantly, a larger crowd highlights Ipswich's ability to stage major events and fulfil its long held reputation as a sporting city.
Hopefully those who paid good money to watch the racing enjoyed their weekend at Queensland Raceway.
With so much drama and high-powered excitement, it would be hard to not feel satisfied.
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