You and your BFF in Paris!
DO you know what the Ipswich Cup, the rise and rise of social media and Paris have in common?
If you answered "yes" or "oui", there is a chance you could soon be strolling with your BFF along the Champs Elysees.
Ipswich Turf Club (ITC) has launched an innovative competition to promote the Ipswich Cup and the club - now and into the future.
You can win a return trip for two to Paris for five days with 500 Euros spending money.
Here's how: Take your photo at Ipswich racetrack on Cup Day June 16 and upload it to the turf club's Facebook page.
People will have two days to do that and then there's a one-week voting time; the photo with the most 'likes' will win. The winner will be decided on June 26 and then they will be off to Paris.
"It's all part of our approach to engaging people through social media, especially Generation Y," ITC general manager Brett Kitching said.
"We've probably done that better that any race club, certainly in Queensland over recent years. But this social media promotion is another step forward."
He said he and club chairman Wayne Patch thought of the competition after going to the Australian Racing Conference a month ago. They were told at the conference about digital natives - the generation of people who know no life before the social media revolution. After they got back, they consulted with their digital native children
"They were asked what appealed to them and they came up with social networking, photos and we were looking for a prize that really appealed to them in a big way," he said.
For more information go to facebook.com/ipswich.turfclub.