Tourism hits the fairways
SOME of Australia's greatest golf courses will spearhead a new initiative to position the nation as one of the world's leading golf destinations.
Tourism Australia, State Tourism Offices and the PGA of Australia have joined forces to create the 'Great Golf Courses of Australia' - a venture intended to lure golfing tragics from around the world.
Golf courses Barnbougle Dunes and Barnbougle Lost Farm (TAS), Kingston Heath and Royal Melbourne (VIC), New South Wales Golf Course (NSW) and Royal Adelaide (SA) have been chosen as the new faces of the campaign.
Director of Great Golf Courses of Australia Liz Sattler said now was the perfect time to tap into the tourism potential of a sport worth $3 billion a year.
"In order for Australia to establish itself as one of the world's leading golf destinations, we must continue to drive the buzz that has been created around Australia in recent years and in particular off the back of the Presidents Cup," she said.
"Using our six top 100 ranked courses to front the exceptional array of golfing product that Australia has to offer, and combining the marketing and distribution offered by this partnership, we can establish Australia as one of the world's truly great golfing destinations."
'Great Golf Courses of Australia' will provide a comprehensive resource from which golfers and media from around the world can access information on Australia's leading golf courses and iconic Australian golf experiences.
And despite only the six featured course so far signed up, chief executive officer of the PGA Brian Thorburn is hopeful more of Australia's premier courses sign-on.
"Golf tourism is incredibly important to both the tourism and sporting economies and our partnership with Tourism Australia will ensure our country continues to be regarded as a leading golf tourism destination," Thorburn said.
"With over 2,000 PGA Professionals based around this great golfing country, our members will welcome the opportunity to introduce many new international visitors to Australian golf.
"(And) we look forward to promoting this initiative through PGA Professionals globally."