THIS could be the worst idea for an app ever.
There's no denying the age of social media has increased people's dedication to getting that perfect snap. Whether it's dutiful boyfriends on photo duty or the growing scourge of selfie sticks, our vanity is increasingly unbridled.
But a company called ElsiePic wants to take it to the next, entirely unnecessary level.
It wants to roll out an app which is effectively the Uber for nearby people willing to take a photo of you and your friends. Seriously.
"Elsies are photos taken by someone else," the company says, in a manner which suggests it came up with the idea.
Apparently the app is designed to put an end to those difficult times when you want to take a group photo with your buddies but a selfie isn't gonna cut the mustard and you can't figure out who should draw the short straw and take the photo.
In a press release put out by the company, co-founder Tatiana Cooke shared the moment that apparently prompted the epiphany that underpins the app.
"Cooke got the idea for ElsiePic two years ago when she was on vacation in with her husband and his family. They were at the Alamo and ran into the problem of figuring out who gets to be in the picture and who gets to take it," the press release said.
"Leery of handing their camera to a stranger, they opted to leave without the iconic photo of the whole group and instead splitting the picture into two groups."
I know, right. What a tragedy.
So just like Uber, in this situation you could log onto the app and find nearby photographers who are available.
"Once the user selects a photographer, the customer can go to the photographer's location to capture their next Instagram yoga pose, holiday postcard or a once in a lifetime vacation to the Taj Mahal."
So even though you wanted a photo at the Alamo, you have to go to the photographer's location?
And you're going to rock up to a stranger's house and start doing yoga for them while they snap your downward dog?
On top of that, the app charges you to send the picture to your phone.
"For a small sitting fee, ElsiePic instantly captures and transmits the quality images to the customer's phone."
The creators of the app seem to have an unhealthy suspicion of strangers who they suggest (on more than one occasion) can't be trusted, and are unqualified to take your photo.
But that strange fear aside, this has to be one of the stupidest ideas for an app ever.
It's currently in the beta stage on Android but if it becomes even remotely popular, I'll eat my smartphone. Because I don't want to live in that world.