Business

Somerset courting Brisbanites and visitors to the capital

Reuben Reid, 8, and his father Roger are two of the faces in a new tourism campaign for Somerset.
Reuben Reid, 8, and his father Roger are two of the faces in a new tourism campaign for Somerset. Contributed

THE Somerset region is courting Brisbanites and visitors to the capital city to grow their own tourism industry.

A new tourism brand has been launched, pushing the area's proximity to Brisbane.

The Somerset Regional Council invested more than $35,000 on an independent consultancy group to study the region before the new brand - "Somerset. Real Country. Real Adventure. Really Close to Brisbane" - was created.

Somerset acting mayor Dan Hall said the new marketing branding would help put them on the map.

"Through their research findings, council, with the help and input from Somerset business representatives, were able to develop a brand that would strengthen the position of Somerset as an ideal destination, a home away from home and on the doorstep of Brisbane," Cr Hall said.

"Our strengths are that we are a rural location, close to Ipswich, Brisbane, the Gold and Sunshine Coasts and we have an abundance of natural assets and have many outdoor adventure activities."

Camira family the Reids feature on the front page of Somerset's new tourism brochure.

Roger Reid said he had been visiting Somerset for more than two decades.

"It's a really beautiful place and it's really close to everything. We've been coming here for more than 25 years," Mr Reid said.

"It's not far for me to come with my family and we can go canoeing, hiking, camping and four-wheel driving."

He and eight-year-old son Reuben were captured canoeing in Somerset this year and their smiling faces now adorn many of the area's new tourism materials.

Topics:  somerset somerset regional council tourism



Patients inside as ambulance hit on highway

Queensland Ambulance Service transported a 60-year-old man from Septimus

Three paramedics among the injured

James Hardie boss devastated by work death

Construction firms have faced challenges from rising costs and small margins, but there's absolutely no indication that the coming year will be any worse than the past couple, MBA's Will Wilson says.

A MAN in his 60s has died in an industrial accident.

How police shooting in Lockyer Valley unfolded

An armed man is on the run from police after an officer was shot this afternoon.

Events that led to a police officer's death in the Lockyer Valley

Local Partners

WATCH: Judah battles his emotions as he makes Top 12

Judah Kelly has made it through to the top 12 of Australia's The Voice competition.

Karl Stefanovic's rant about Schapelle Corby 'a bit rich'

Karl Stefanovic is sick of hearing about Schapelle Corby.

Maybe he just wanted to make himself the story.

My Kitchen Rules champion reveals how he won $250K

SWEET SUCCESS: MKR 2017 winners Amy and Tyson Murr celebrate their glorious victory.

VIDEO: Tyson revealed behind-the-scenes stories in his speech at IGS

Could Schapelle be heading for Gladstone?

Australian Schapelle Corby is escorted by Bali Police at the parole office in Denpasar, Bali, Indonesia, 27 May 2017.

Schapelle's mother teases her free daughter could be Gladstone bound

Six things you never knew about Men in Black

Mushu the pug

It's been 20 years since Men in Black first hit cinemas

10 strange stories behind famous sex scenes

Khaleesi and Khal Drogo in a steamy moment.

Every set has their own way of filming sex scenes

HBO spills new details on Game of Thrones’ final season

Game of Thrones’ eighth and final season will only have six episodes.

New details about what to expect from the eighth, final instalment.

New $46.7m counter-terrorism facility to be built in Wacol

Premier Annastacia Palaszczuk, pictured with Police Commisioner Ian Stewart, has announced plans to build a new counter-terrorism facility in Wacol.

The facility will be built over three years.

Home to a sex worker: Sordid history of iconic Coast shed

Milojevic Djordjevic's daughter Linda at the derelict shed on Yandina-Coolum Road.

The shed was once a liveable 'barrack'.

This is real estate's billion-dollar man

Bob Wolff at AREC with John McGrath of McGrath Real Estate.

They don’t call him the “Billion dollar man” for nothing

Man's amazing comeback from monster crisis

Pat O'Driscoll agents Penny Keating and Doug Webber sold 56 Agnes St, The Range at auction over the weekend.

NOT long ago, he sold his possessions to pay staff. Now he's back.

Report reveals progress on $319m airport upgrade

Aerials of the Sunshine Coast.Jetstar plane in front of the Susnhine Coast terminal, Sunshine Coast Airport.

Over two dozen government approvals needed for airport expansion

Ready to SELL your property?

Post Your Ad Here!