THE Somerset region is courting Brisbanites and visitors to the capital city to grow their own tourism industry.
A new tourism brand has been launched, pushing the area's proximity to Brisbane.
The Somerset Regional Council invested more than $35,000 on an independent consultancy group to study the region before the new brand - "Somerset. Real Country. Real Adventure. Really Close to Brisbane" - was created.
Somerset acting mayor Dan Hall said the new marketing branding would help put them on the map.
"Through their research findings, council, with the help and input from Somerset business representatives, were able to develop a brand that would strengthen the position of Somerset as an ideal destination, a home away from home and on the doorstep of Brisbane," Cr Hall said.
"Our strengths are that we are a rural location, close to Ipswich, Brisbane, the Gold and Sunshine Coasts and we have an abundance of natural assets and have many outdoor adventure activities."
Camira family the Reids feature on the front page of Somerset's new tourism brochure.
Roger Reid said he had been visiting Somerset for more than two decades.
"It's a really beautiful place and it's really close to everything. We've been coming here for more than 25 years," Mr Reid said.
"It's not far for me to come with my family and we can go canoeing, hiking, camping and four-wheel driving."
He and eight-year-old son Reuben were captured canoeing in Somerset this year and their smiling faces now adorn many of the area's new tourism materials.