IPSWICH residents will again be able to get discounts to the city's biggest sporting event.
They can find a 10% discount on tickets to the Ipswich 300 in August, all through their smartphones.
Scanning special symbols on posters and promotional material will allow residents to buy their discounted tickets.
By scanning the symbols with a smartphone, Ipswich residents will be able to access the dedicated discounted ticket page.
The Ipswich 300 will mark the first time V8 Supercars will have used this technology.
If it is successful there are plans to roll it out across the country for future races.
This is the second year residents have been able to get the 10% discount after it was initially negotiated by the Ipswich City Council.
Mayor Paul Pisasale said the program gave locals a great chance to get out and see the races.
"Being able to offer people a discount on their tickets is terrific in these tough economic times," he said.
"The technology is such that it is extremely user-friendly and I can think of no better event than our own Ipswich 300 race for V8 Supercars to roll out the system where people can cash in on a reduced ticket price."
Cr Pisasale said the race was a chance to showcase Ipswich to a huge audience.
"It's wonderful to have a race that is recognised around Australia and the world happening right here in Ipswich," he said.
"It's a great chance to show the country what a great, welcoming city we are."
Alongside the headlining Supercars, the 2012 Ipswich 300 will feature Formula Ford, Touring Car Masters and Formula 3 cars racing on the Queensland Raceway.
The Ipswich 300 will run from Friday August 3, through to Sunday August 5, at the Queensland Raceway.
The 2012 Ipswich 300 will run from August 3 to 5 at Queensland Raceway, southwest of Ipswich.
In 2011 Craig Lowndes swept the day, winning all three races.
Tickets are available from $47, but Ipswich residents will be able to get a 10% discount.