Shingle Inn moves on with style
THE Shingle Inn is a significant part of Brisbane and Queensland history. Over its colourful lifespan since 1936, it has been a part of generations of families' lives, so the more recent decision to create franchises has been welcomed.
The Shingle Inn at Riverlink provides a wholly different experience for shoppers as it takes its place in the food court, and is a welcome addition to the centre.
Jason Winton is the owner and manager of the Shingle Inn at Riverlink Ipswich and is acutely aware of brand recognition and value that is placed upon the business.
“We have tried to take on the same style of the original started 75 years ago; it is a bit unorthodox being in a food court, but it is a new era,” he said.
The famous emblem carries three powerful words, decadent, delicious and deserved, and each is evident in the Riverlink version of this landmark.
Come into the Riverlink food court for something completely different, it is not fast food in that sense, but it is quality.
“We have an all-day breakfast, gourmet sandwiches, cakes and slices and this month we introduce a steak sandwich.
“We have our own seating, it is private with partitions, the chairs are high back, our own decor and it is the feel of the original Shingle Inn,” he said.
Mr Winton said they served gluten free products including bread and cakes, so the wonderful era of such elegance lived on.
“The Shingle Inn opened on April 14 this year, but I started talks August last year. The Riverlink venue was officially opened by the Mayor, Paul Pisasale.”
The business is going well and Mr Winton said there was a strong brand recognition, particularly from the 40-plus age group.
“We are targeting towards the 35 to 60 age group, but we are keen to introduce our food, coffee and overall service to a new, young audience,” he said.
The original Shingle Inn had links with the Webster family, known for their biscuits and cakes.
The business was taken over by the Bellchambers family, known to the Webster family, and continues today to provide leadership, in the traditions of the Shingle Inn.
The expansion into franchising the business was taken last year.
Mr Bellchambers said: “We are delighted at the interest we've experienced in prospective franchisees wanting to join our family. We now have locations varying from Caloundra on the Sunshine Coast to Mount Ommaney in Brisbane's west and as far south as Broadbeach, with cafes in Toowoomba and Cleveland more recently opened,” he said.
“Shingle Inn has survived a number of challenging times in its 75 year history, including a world war, global Depression, and also being relocated from its original iconic position,” he said.
According to Mr Winton, this venture is proving very popular.
“We have our Shingle Inn bakery at Capalaba so all stores are catered for by the central bakery. The hot food served is cooked fresh locally,” Mr Winton said.
Customers can also purchase whole cakes for special celebrations to take away.
“Our breakfasts are very popular and we do eggs benedict, fruit salad and even muesli, so we cater for all tastes.”
The coffee is a private blend exclusive to the Shingle Inn. There is a range of teas and other beverages on sale.
“We do have colouring in pages for children and magazines for adults. We find that the children are kept busy, which gives mums a change to flick through a magazine and enjoy a break,” he said.
Mr Winton expects to expand to another major shopping centre within the city in the near future.
Currently he employs 14 staff and has a full time cook. For enquiries call Jason on 3812 8687, better still drop by and checkout the huge display windows of many tempting treats.