SUCCESSFUL CAMPAIGN: One of the images used in the SEQ Play it Safe campaign.
SUCCESSFUL CAMPAIGN: One of the images used in the SEQ Play it Safe campaign.

Seqwater campaign recognised at national marketing awards

SEQWATER'S Play it safe public education campaign picked up one of the top gongs at the Australian Marketing Institute Awards for Marketing Excellence winning the coveted Consumer Insight award in Melbourne.

Seqwater Chief Executive Officer Peter Dennis said the organisation was honoured to be recognised nationally for the campaign which encouraged the community to take responsibility for their safety at Seqwater's dams, lakes and parks.

"We launched the Play it safe concept just over a year ago after conducting significant research to better understand community attitudes in relation to safety at our recreation areas," Mr Dennis said.

"Our lakes offer a great range of activities for the community to enjoy, attracting more than 2.7 million visitors in the last year. Visitor safety is our priority so it is pleasing to receive such positive feedback for the campaign, which aims to improve safety attitudes and behaviours."

Mr Dennis said the award recognised Seqwater's commitment to listening to, understanding and serving its customers.

"The campaign was based on some great customer research and I am convinced it has made a meaningful difference in water safety in South East Queensland," he said.

"We ask our customers about what's important to them and how we best communicate these important public safety messages - it's a partnership with our community."

Mr Dennis said Ranger Joe would return to South East Queensland television screens this summer to highlight the importance of playing it safe.

"Seqwater rangers regularly patrol our lakes but they can't be everywhere so we do rely on the community to do the right thing," he said.

"The Play it safe campaign features Ranger Joe popping up in a range of scenarios to remind visitors about certain safety behaviours on and in the water, as well as on land.

"The character has proven to be a popular one. Ultimately we want everyone to have a great time at our lakes and return home happy so please remember to play it safe."

For more information about Seqwater and its services, visit

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