Dan Murphy’s Bundamba manager Andrew Baynham has seen sales of bubbly, Moscato white wine and spirits go up over the Christmas and New Year period.
Dan Murphy’s Bundamba manager Andrew Baynham has seen sales of bubbly, Moscato white wine and spirits go up over the Christmas and New Year period.

Revellers dig in for special brew

WHEN it comes to buying drinks for New Year's Eve it seems Ipswich residents don't mind spending a bit extra on a premium drink or trying something completely new.

Dan Murphy's Ipswich store manager Andrew Baynham said customers are more open to deviating from the norm when stocking up for Christmas and New Year's drinks.

A bottle of Moscato was the biggest-selling wine during the Christmas period, but coming in behind that was Chivas Regal and Johnny Walker Black scotches.

According to Mr Baynham, another trend picking up steam around this time of the year is the relatively new range of pre-mix cocktail bottles.

“Throughout the year, customers are price-conscious and stick to the market leaders. For Christmas and New Year's, people are willing to spend a bit more money,” he said.

“People still buy what they know, but they're probably a bit more likely to see something else and give it a try.

“There are a few pre-mix cocktail drinks that were popular before Christmas Day and this week as well.

“These products are made for this time of the year.”

The pre-mix cocktail bottles, which come in a variety of cocktails from rum and vodka makers, come with nothing else for the consumer to add.

For humble beer drinkers and Bundaberg Rum fans, don't despair, they're still flying off the shelf, with the Queensland spirit a big favourite.

When it comes to beer, XXXX Gold was the number-one seller for the Bundamba bottle shop, with Mexico's Coronas popular in second place.

To keep your fancy New Year's drinks cold in your esky you need ice, and ice suppliers like Ipswich's Polar Ice are certainly feeling the increased demand.

Polar Ice's Joanne Johnson said Christmas and New Year's was the busiest period of the year.

“People are having plenty of parties and things like that, while a lot of people are going away camping as well,” she said.

Mr Baynham said after the rush of Christmas and New Year's, January and February were probably the two quietest months of the year for his store.



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