Business

Brodies new Ipswich store now open

The chain's Pine St store was replaced with Birdies, an unrelated but similarly-named restaurant, in July last year.
The chain's Pine St store was replaced with Birdies, an unrelated but similarly-named restaurant, in July last year.

UPDATE: 

BRODIES is back. 

The new store on Lawrence St served its first customer yesterday.

If you've been missing your favourite chicken treat, satisfaction is in sight.

The store will open for trading at 10am today.

The announcement Brodies would be making a comeback created confusion for some; the old Brodies site has been taken over by a very similar restaurant called Birdies which also serves chicken.  

 

INITIAL:

BRODIES Chicken and Burgers will reopen in Ipswich next month less than a kilometre from its former address.

The chain's Pine St store was replaced with Birdies, an unrelated but similarly-named restaurant, in July last year.

Brodies director Om Perkash said he started looking for an alternative Ipswich location since losing the Pine St lease in 2016.

Brodies Chicken and Burgers will reopen in Ipswich less than one kilometer from Birdies Chicken and Burger in North Ipswich.
Brodies Chicken and Burgers will reopen in Ipswich less than one kilometer from Birdies Chicken and Burger in North Ipswich. Anna Hartley

"We opened new site because as per our market research, Brodies is still loved and missed in the Ipswich area. The Brodies team is very excited to come back," he said.

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"The new store will have same Brodies branded products including our delicious size-13 juicy chicken, our signature Brodies burger, our famous chips and delicious gravy."

Mr Perkash said he found the new site, located about 700m from his old address, in November and had been working hard to get ready to open.

About 15 new jobs will be created. Mr Perkash said while job ads were already up and interviews were being conducted this week, applications were still open.

One thing the restaurant owner wanted to make clear was the fact that Brodies and Birdies were not the same.

"Brodies is not associated with Birdies in any way," he said.

"Birdies continued to sell similar products as ours when we lost control of our site however our branded products are not available to the Birdies franchise.

 

Brodies Chicken and Burgers will reopen in Ipswich less than one kilometer from Birdies Chicken and Burger in North Ipswich.
Brodies Chicken and Burgers will reopen in Ipswich less than one kilometer from Birdies Chicken and Burger in North Ipswich. Anna Hartley

"The stores are close together but I'm not worried.

"We just need help to let people know we are different.

"A lot of our loyal customers have thought we changed the name, but we haven't so we are hoping that we can create some awareness it's a different brand."

 

Birdies Chicken and Burgers in North Ipswich.
Birdies Chicken and Burgers in North Ipswich. David Nielsen

He said while the names of menu items were similar at both restaurants, the recipes he used were copyrighted.

"It's our ingredients which make our products distinct from other competitors," he said.

 

Brodies Chicken and Burgers is opening in North Ipswich.
Brodies Chicken and Burgers is opening in North Ipswich. David Nielsen

Mr Perkash said the Brodies brand was expanding.

"Including Ipswich, we have 10 stores in Queensland," he said.

"Brodies vision is to be 30-store brand by 2020. Our focus is to open the stores within south-east Queensland first before expanding the brand to other states."

The new store at 10 Lawrence St at the Coles service station, is expected to open in the week beginning July 10.

Why the confusion?

Brodies Chicken and Burgers

  • Chicken Cheese and Bacon Melt Burger - $5.50
  • Big Chicken Club Burger - $8.90
  • Regular Seasoned Chips - $3.99
  • Cheese and Gravy Chip Dipper - $5.60
  • Serve of Salt and Pepper Calamari - $5.60
  • Nuggets (6) - $6.40
The chicken and burger restaurants offer similarly-named products. The director of Brodies says this has caused confusion for Ipswich customers.
The chicken and burger restaurants offer similarly-named products. The director of Brodies says this has caused confusion for Ipswich customers.

Birdies Chicken & Burgers

  • Chicken Cheese and Bacon Melt $5.45
  • Big Chicken Club Burger - $8.85
  • Regular Seasoned Chips - $3.95
  • Cheese and Gravy Chip Dipper - $5.55
  • Salt and Pepper Calamari (6) - $5.55
  • Nuggets (6) - $6.35

Topics:  birdees brodies business chicken food ipswich restuarant