The University of Adelaide has been mocked for this
The University of Adelaide has been mocked for this "mansplaining" ad. Picture: Instagram @shitadelaide/@eightpercentjazz

Big problem with this viral ad

WHEN this picture was shared on Instagram recently, it didn't take long before it spread around the world.

The photo was first posted by Instagram user @eightpercentjazz before being shared by popular Australian account ShitAdelaide, a site dedicated to "The good shit, the bad shit and the weird shit" from the South Australian capital.

The photo shows a seated young man explaining an unknown idea to a group of five spectacularly-bored-looking women.

It appears next to the University of Adelaide logo, and was first shared by ShitAdelaide with the caption: "@eightpercentjazz has noticed that our innovative education precinct is ow offering a Master of Mansplaining …"

"Mansplaining" is a term which is used to describe a man arrogantly or condescendingly explaining a concept to women.

Social media users were quick to mock the ad, with one asking: "How was this image approved?!" while another said "it was a room of men who came up with that ad".

Others also joked about the man in the photograph might be explaining, with one user posting: "He's actually explaining how he's the new boss with minimal experience and how this will never happen for them", while another added: "He was mansplaining where mansplainers get their water from."

The story has even been covered by UK media outlets including Metro and the BBC.

However, it appears there's more to the story than meets the eye.

Apparently, the viral image has been cropped, showing the university's logo and branding and implying the ad was produced by the institution.

But in reality, there are actually two adjacent but different billboards - and the photo is really part of an ad for Renewal SA, a government development agency complete with state government branding.

A spokesman told the ABC the ad was not connected to the university and the people pictured were neither students nor academic staff.

"The hoarding in which that image appears belongs to Renewal SA, not the university," the spokesman said.

"Our logo is part of a separate image, which has been cropped out.

"The photo in question on the Renewal SA hoarding is not a university image. It was not supplied by us. It was not approved by us. The people depicted in that photo are not university people."



State to assess misconduct claim against former councillor

premium_icon State to assess misconduct claim against former councillor

The complaint was referred to the Department of Local Government

Driver's hidden pot stash for 'pain relief'

premium_icon Driver's hidden pot stash for 'pain relief'

She reminded him self-medicating with marijuana was against the law

Local Partners