Red Energy seeks to expand its franchise reach
RED Energy Promotions director John Leach has unveiled plans for a franchise network extending throughout Queensland from Cairns to the Gold Coast.
"While the geography is quite broad, we will be looking to take a different angle with our approach to franchising," Mr Leach said.
"We are going for the premise of less is more. With only 17 exclusive locations across Queensland, our franchisees will have opportunity in which to grow their businesses."
The Noosa outlet, which opened in 2012, was the first franchise to launch in late 2012.
But now a full marketing campaign has begun to attract professionals from all walks of life, looking to take on other franchises.
Franchisees are promised training, support and brand power.
Mr Leach said the reason for his company's success was not complex.
"The secret is actually quite simple: we've set out to create a one-stop service that people enjoy, all the while creating a very strong identity in the business branding space," he said.
"With much of Queensland under-serviced by other businesses, it has been the impetus for us to bring on franchise partners and offer the same high level of service we do and excel in their local markets."
The Red Energy Promotions brand, launched in 2004, has become one of the largest suppliers of promotional products, merchandise and printing in Australia.
It has more than 30,000 items in its product range and counts business, government, sporting clubs and not-for-profits among its customers.