House Rules: Promoting best revenue options

EVENTS can be held as a major revenue raiser for clubs or to build a positive culture at the club by providing members and the community access to activity.

For whatever reason you hold your event, think about how you promote it to the community.

For any event, it is important to get the word out to members, friends, family, sponsors and the general public if it is a community event.

Word of mouth, newsletters, paid advertising, media releases and social media are all good ways to promote events but what else can clubs do?

Why not think out of the box and promote your events differently to attract a wider audience.

Recently, China has held their high jump and pole vault events for the China Athletics Elite series in two of Beijing's outdoor shopping malls.

The aim is to get more people taking a closer look at the events and seeing what athletics is all about.

America has had a similar idea promoting a major golf tournament with prominent golfers teeing off in the main street.

Would you ever think it possible?

Next time you are planning your event, have a brainstorming session on ways to promote the event to the wider community.


Broncos in Ipswich

THE Brisbane Broncos are sitting at the right end of the ladder and it could be a result of their commitment to train for the big moments.

Ipswich rugby league fans will get to see the team train at North Ipswich Reserve.

Everyone is welcome to come along to the session and see the players in action preparing for their next NRL game.

That is against the Melbourne Storm.

The Broncos will be training from 4pm on Friday.


Good Sports training

GOOD Sports is providing training and support to local clubs and associations.

Regular Responsible Service of Alcohol (RSA) courses will be provided to local residents as well as other training options.

Good Sports can also assist clubs to implement initiatives around service, being a vibrant and family-friendly club and having healthy food options. Providing healthy food does not mean that your club loses out on important revenue.

Having local officers in the area, Good Sports can provide onsite information and advice to get your club known as a Good Club.

The next RSA Course is scheduled for July 22.

Visit the Good Sports website for course details, at


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