ANIMAL lovers across Queensland are getting their PAW55 on the state's first pet number plates in support of the RSPCA.
The backs of cars are set to become prime pet-friendly real estate thanks to the specialty licence-plate campaign, which will raise money to save the lives of animals across the state.
Fifty dollars from the purchase of every new set of Pet Plates will go directly back to the RSPCA to improve animal welfare.
The initiative is the result of the new partnership between Personalised Plates Queensland (PPQ) and the RSPCA, whose operation costs in Queensland alone expends more than $38 million each year.
RSPCA spokesman Michael Beatty said the campaign had the potential to deliver over $50,000 worth of donations to RSPCA Queensland over the next few years.
"There are just over 3.6 million cars registered in Queensland and with the help of pet and animal lovers on our roads, these plates can help drive our animal care and adoption centres and accelerate our quest to end animal cruelty," Mr Beatty said.
"Sadly, Queensland now leads the country in animal cruelty complaints with 15,099 in 2011-2012 and also holds the record for the highest number of convictions for animal cruelty prosecutions."
Purchasers can show a bit of cat-itude with a feline-themed plate featuring a silhouette of a cartoon style cat, while dog lovers will go barking mad for the cute, paw-print canine plate.
"From FID00 to MEO00, it's all about getting our cars WOF11-ing and PRR00-ing for the cause," Mr Beatty said.
"Queensland is a great state filled with pet lovers and we have the power to put things right." Pet Plates are available at PPQ.com.au for $495.