News

Online lottery to determine buyers of special rum release

NEW SYSTEM: Buyers of Bundaberg Rum's new drop will be decided by an online lottery.
NEW SYSTEM: Buyers of Bundaberg Rum's new drop will be decided by an online lottery. Max Fleet

BUNDABERG Rum is set to launch one of its most expensive drops yet which will cost collectors almost $400 despite its retail price only being $47.99.

Confused? So are its collectors.

Instead of holding its usual launch event at the distillery, the Bundaberg Distilling Company has chosen to use an online lottery system to determine the purchasers of the Select Vat 315 bottles numbered under 1000.

The only catch is, the successful lottery winners will be forced to buy a minimum of 12 bottles of Bundaberg Rum products, which means collectors will have to fork out a minimum of almost $400 despite the special bottle only costing $47.99.

Cam Sage has been collecting the Bundaberg Rum special releases for his kids' inheritance, but said the minimum bottle buy "rules me out altogether".

"I think the lottery is a good idea - it's going to stop a lot of the early line-ups," he said.

"To have to pay for a minimum of 12 bottles, I think that's ridiculous."

Mr Sage, who is on a carer's pension, said he could not afford the minimum spend, particularly as it was so close to Christmas.

"It's just making it hard for the average person who struggles at the best of times to continue collecting," he said.

"If they're going to do this then I'm out - I'm not collecting anymore."

Collector Kai Ulbl has more than 200 bottles of rum in his possession, and said the online launch would exclude a number of local collectors.

"If you don't have a computer, it more or less rules you out," he said.

Mr Ulbl said there was quite a few of the older Bundaberg population who did not use computers but took collecting seriously.

"They don't get the emails so they don't know it's even coming," he said.

Bundaberg Distilling Company Bondstore manager Haydn Jobson said under the conditions of its producer wholesaler liquor licence, it was standard procedure that consumers were required to purchase a minimum of 12 bottles for any online transaction with the webstore.

"To sell a single bottle or fewer than 12 bottles online through the webstore would in fact be a breach of our own liquor licence," he said.

Mr Jobson said future launches at the distillery had not been ruled out.

"At the same time, this launch was about giving people across the country who are unable to travel to the distillery a chance to purchase a low numbered bottle online," he said.

Topics:  bundaberg distilling company bundaberg rum bundy rum editors picks



It's bigger and better than ever

HONOURED: Past winner Leigh-Anne Hargreaves with her work "Poppy Bella”.

Ipswich Art awards return

Generous pay cheque for dull ideas

Australia Post.

I wouldn't mind $4.4 million a year

EXCLUSIVE: CFMEU mining boss reveals why he backs Miller

HITS AND MEMORIES: Bundamba MP Jo-Ann Miller MP with some of her favourite QT posters.

'She works her arse off in the local community. The people love her'

Local Partners

Un-American tale makes Lion weakest link in Oscars line-up

PSYCHOLOGY researchers find US films and actors most likely to win accolades at the Oscars.

Can rightful winner Midnight take out golden Gosling in Oscars?

Can Lion pip La La Land at the post in this year's Oscars? Sunny Pawar (pictured) helped bring a powerful film to the big screen.

WILL Aussie film Lion triumph or will popular La La Land prevail?

Living End, Grinspoon stars hit stage for American Idiot

Chris Cheney of The Living End stars in the Australian production of Green Days musical American Idiot at Brisbane's QPAC Theatre.

TAKE a look behind the scenes of Green Day's American Idiot musical

Samuel L Jackson dismisses La La Land ahead of Oscars

Ryan Gosling and Emma Stone in a scene from the movie La La Land.

Hollywood actor and Oscars voter says Denzel should win top gong

Live performance of Sci-fi classic to open Science Festival

Qld Symphony Orchestra perform live to 2001: A Space Odyssey.

Festival will host A Live Presentation of 2001: A Space Odyssey.

'Why we drove 800km to buy a treehouse with a disco ball'

The new owners have planned a few updates, but will stick with much of the original design.

A couple travelled almost 800km for the home of their dreams.

The trick homeowners are using to buy more properties

Chantelle Subritzky leaves her home each week for Airbnb guests.

Queenslanders are going down this path to help pay their mortgages

Stunning home blends South Pacific beauty with Orient style

Immaculate residence with two outdoor living areas

WARNING: 'Sardine city' is on Ipswich's horizon

CONCERNED: The implications of the State's move to denser housing developments has Cr David Pahlke up in arms.

But Antoniolli says council can manage State's denser housing edict

Grand re-launch for new Nolan's Corner

GRAND PARTY: Wayne Kemp and Angela Love from Poison Arrow, Eliza Woodruffe from Limestone Emporium, Tess Claris from Voice Hair and Beauty and Kim Schubel from Schudio will all be at the grand launch party.

A feat worth celebrating

Ready to SELL your property?

Post Your Ad Here!