Organic supermarket a hit
IT has been just shy of a year since Deborah Wray expanded her organic food store chain to Ipswich.
The move could have been seen as a leap of faith - especially given the fact that the city only recently acquired the very undesirable tag of the south-east corner's most obese city.
However, the subsequent 12 months have proven that Ipswich people are partial to the healthier option, with the Wray Organics supermarket on the corner of Moffatt St and Warwick Rd doing a roaring trade.
Mrs Wray, who co-owns the shop with partner Gary Davis, said she saw the need for an organic food supermarket in the area.
"The feedback has been extremely positive - right from the day we opened in Ipswich," she said.
"People have been thanking us."
The store sells all the fruits, vegetables, meat and dairy products you could expect to find in a conventional supermarket, with the exception that it is certified organic.
Ms Wray said this was a guarantee that the food she sold was more nutritious with fewer preservatives and with fewer chemicals used in production.
"What I have found is that customers are complaining that there are some foods that they just can't eat anymore because it might make them feel bloated or lethargic," she said.
"I have come to realise that this has a lot to do with how this food is produced now - for instance bread is made with highly processed grain and raised with yeast, which can upset people who are gluten intolerant."
The news is also good for local farmers, with Wray Organics purchasing its fruit and vegetables from certified organic growers in the Lockyer Valley, Stanthorpe and the Sunshine Coast hinterland.
Organic food is free of synthetic pesticides, chemical fertilizers and chemical food additives
The nutritional and taste benefits of organic food are still subject to scientific debate
Wray Organics plans to open stores in Toowoomba and Cannon Hill this year