New media topic of leaders luncheon

Chamber Talk, with Ipswich Chamber of Commerce and Industry president Brett Kitching

THE final Suncorp Bank Business Leaders luncheon for this series was held at the Ipswich Club last week and the large numbers in attendance were enlightened on new media and the impact on traditional media sources.

Panellists at the luncheon included Max Walters for Channel 7 Brisbane, Steve Portas from The Queensland Times, David Greenwood from River 94.9 and Andrew Spark.

The impact of new or electronic media was probably best described by Mr Portas.

He explained that the number of online QT readers had hit 100,000 per month - many more than the number of actual newspaper readers.

As he pointed out, this is not necessarily a bad thing but merely a trend that needed to be understood.

Steve explained that one upside to this trend was the increase in online advertising, something that had resulted in a quadrupling of revenue from that source in recent years, albeit from a small base.

Mr Walters put the underlying purpose of television into perspective.

He explained that television and radio were primarily for entertainment as against newspapers, which as the name suggests are to provide news - meaning electronic media was a larger threat to newspapers than radio or television.

This was because news could be found quickly online whether through electronic means or social media.

The example given to confirm this was the threat of television putting an end to radio and cinemas 50 years ago, something that did not happen as radio and cinema entertainment reacted to changing trends.

Mr Walters further went on to explain that while electronic media had certainly taken a large slice of the advertising dollar and a great deal of attention of especially younger generations, there would always be a role for television and radio from an entertainment point of view.

He said there must be a point of peaking of electronic media, or everyone would become "androids" attached to an electronic device 24 hours per day.

In summary, the growth and impacts of electronic media were clearly outlined, although it was made clear that a re-invention of traditional media was necessary to allow those areas to continue providing their respective products.

 

Upcoming events:

Tomorrow - Charity performance of the Great Moscow Circus. 

Come and enjoy the fun of the circus. Tickets $25pp, with all proceeds going to support the Ipswich Mayor's Community Fund.

Tickets for this event are available through ipswichciviccentre.com.au.

Tuesday, April 17 - Networking AFTER 5 presented by the Tradies Expo at the Ipswich Turf Club, - Brisbane Rd, Bundamba, 5-6.30pm.

Free event for members, guests $25pp. RSVP by Friday, April 13.

Bookings and payment in advance are essential for all events. Phone 3282 8688 or email admin@ipswichchamber.org.au.



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