Entertainment

Caloundra Music Festival ticket sales fall short

TICKET sales for the 2012 Caloundra Music Festival fell well short of the budgeted target despite the event being held in the middle of a peak holiday period.

Figures obtained by the Sunshine Coast Daily show ticket sales fell $166,241 below projected revenues of $975,000 leaving actual revenue from the event at just $1,125,173 or $109,977 short of budget.

The ticket sale shortfall came despite the three-day aggregate attendance at the event topping 21,200; nearly double that in 2011 with about 50% coming from outside the region.

Sunshine Coast Council's role as promoter of the music festival is expected to come under the spotlight of an operational review now under way.

Major events portfolio head Jason O'Pray said whether the festival at a future date could consider seeking a joint venture partner or similar commercial partnership at a future date would be a matter for future council consideration.

He put the estimated economic benefit to the region at $6.26m.

Council is still to release detail of that assessment.

"A Roy Morgan Consumer Research report shows that of the 60% of Australians intending a domestic holiday this year, 46% will make a destination decision based on a specific music, cultural or sporting event taking place at that destination, " Cr O'Pray said in a release.

That data is being used to justify the event's peak holiday dates on the Queen's Birthday weekend in 2013.

However there is growing concern from within and outside council that the dates have more to do with maintaining the event's sustainability than providing economic stimulus.

Cr O'Pray has previously questioned the dates saying that relying on a captive school holiday market to sustain the event was wrong.

The council had budgeted to spend $1,790,205 on the 2012 event against forecast revenues of $1,235,150 requiring an injection of $555,055 of ratepayers' funds.

 

However with expenditure to date only standing at $1,508,033 the impacts of revenue shortfalls has been mitigated leaving the council's exposure at $382,860 as at December 19.

The event's entertainment budget was $710,950 but outgoings to date have only been $624,411 while site expenses ran $21,127 over budget to cost $190,883.

Production costs at $145,563 were $43,181 down on forecast but operation costs ran $42,684 over at $168,884 as did site expenses which at $190,883 were $21,127 over budget.

Marketing and merchandise cost $189,525 against revenues of $239,518.

On November 2 the council committed to releasing the overall cost and expenditure of the event by the end of that month. However no report was tabled and requests for the public release of the numbers were not met.

Topics:  caloundra music festival ticket sales



No room at the inn, says croc park

Billabong Wildlife Sanctuary curator Brad Cooper feeds Jupiter, the 4.3m crocodile.

Sanctuary boss says parks will soon be too full to take more crocs

WARNING: 'Sardine city' is on Ipswich's horizon

CONCERNED: The implications of the State's move to denser housing developments has Cr David Pahlke up in arms.

But Antoniolli says council can manage State's denser housing edict

Council 'not rolling over' on koalas

PROTECTION: Ipswich planning boss Cr Andrew Antoniolli says council will keep the heat on the State Government over koala protection.

Planning boss says SEQ Regional Plan must protect furry friends

Local Partners

Bindi Irwin's birthday tribute to her dad

BINDI Irwin has paid tribute to her late dad, Crocodile Hunter Steve Irwin, on what would have been his 55th birthday.

Reality TV show gives Maryborough a boost

*WARNING EMBARGOED until 9.15pm Monday January 30* Sean Hollands and Susan Rawlings pictured after their wedding on the TV series Married At First Sight. Supplied by Channel 9.

Maryborough looks good on reality TV show.

Your guide to a great night out in Ipswich

Airlie Beach Festival of Music 2016 / Andrew Pattinson / Vampp Photography

Check out the city's live music scene here

Buderim dad rejects gay son's emotional plea for second time

LOVERS: Grant and Chris have been together for more than three years, and Chris' parents refuse to acknowledge their son's fiance.

Son’s emotional plea rejected again by unmoved father

What's on the big screen this week

Ewan McGregor and Jonny Lee Miller in a scene from the movie T2: Trainspotting.

This week's new releases offer plenty of variety for movie buffs.

Nashville singer Craig Campbell to star at CMC Rocks

READY TO PLAY: US country musician Craig Campbell said he couldn't wait to head Down Under again for CMC Rocks.

US singer set to play live to Aussie crowds

REVIEW: Under the Gun doco looks at right to bear arms

ARMED: A still from the 2016 documentary film Under the Gun by Stephanie Soechtig.

An in-depth look into America's gun culture.

WARNING: 'Sardine city' is on Ipswich's horizon

CONCERNED: The implications of the State's move to denser housing developments has Cr David Pahlke up in arms.

But Antoniolli says council can manage State's denser housing edict

Grand re-launch for new Nolan's Corner

GRAND PARTY: Wayne Kemp and Angela Love from Poison Arrow, Eliza Woodruffe from Limestone Emporium, Tess Claris from Voice Hair and Beauty and Kim Schubel from Schudio will all be at the grand launch party.

A feat worth celebrating

$140k damage: landlord says property trashed, contaminated

He had what he calls "the tenants from hell"

The suburb where house, land prices are spiking

ON THE RISE: 13 Kallatina Terrace, Karalee will go to auction on March 31. Karalee house prices went up 9.9% in the past year.

"It has good hospitals, universities and schools."

$1b Springfield development deadline brought forward

Aveo's Springfield development is running ahead of schedule.

The majority of interest has come from local buyers

Ready to SELL your property?

Post Your Ad Here!