Ben Hayes, 4, picks his favourite toys on a shopping trip with his sister Sophie, 2, and mother Sam during the toy sale at Target.
Ben Hayes, 4, picks his favourite toys on a shopping trip with his sister Sophie, 2, and mother Sam during the toy sale at Target.

Mad rush for toys as sales begin

PARENTS with young children descended on the toy section like sharks at a feeding frenzy yesterday as a three-week sale opened at Target department stores.

In a kind of spending feast that is usually witnessed around Christmas time only, scores of fast-walking mums and dads pushed trolleys overflowing with brightly coloured plastic boxes, jostling for positions in the aisles containing the latest Barbie dolls, fireman utility belts or Mr Potato Head special pirate edition.

Target has announced a three-week sale where toy prices have been reduced as much as 50%.

The sale is held annually but was brought forward a month this year due to popular demand.

The sale applies to online sales and lay-by, with a lot of parents taking the opportunity to get into their Christmas shopping six months early.

Target at Riverlink had a special VIP launch of the sale on Wednesday night, with reports that hundreds of people were waiting outside before the store opened at 6pm.

Store manager Steve Allen said more than 500 people attended the sale launch.

"It's traditionally a very popular time for lay-by, with our customers taking advantage of the lay-by until Christmas Eve option," he said.

Despite taking her children Ben, 4, and Sophie, 2, along yesterday, Ipswich mum Sam Hayes said she was shopping for gifts for her friends' children.

"Unfortunately my kids will have to miss out today - they've got enough toys already," Mrs Hayes said.

However, it seemed she was having a tough time convincing young Ben and Sophie of the fact that they would not be taking home any new toys yesterday.

 

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