WHAT A LAUNCH: Llewellyn Toyota manager Dayne Matthews, Abby and Stav from hit105 and business development manager Matt Taylor-Farrington at the Ipswich Camry launch this week.
WHAT A LAUNCH: Llewellyn Toyota manager Dayne Matthews, Abby and Stav from hit105 and business development manager Matt Taylor-Farrington at the Ipswich Camry launch this week. Inga Williams

Llewellyn launch the new Camry

LLEWELLYN Toyota has trumped the bold new styling for its 2015 Camry with aggressive prices that have not been seen on Australia's best-selling mid-size car since last century.

Camry's latest upgrade is far more extensive than usual with a sweeping redesign from bumper to bumper and the arrival of a dynamic Australian-developed sports version produced exclusively for local customers.

New-look Camry is also available for the first time with a suite of potentially life-saving technologies, including a pre-collision safety system designed to help avoid an accident or reduce the severity of an impact.

The scope of Camry's transformation extends emphatically to the bottom line with customers paying up to $5,000 less compared with the equivalent car in the superseded range.

Angela Holter joined Anna and Steve Power at the local launch
Angela Holter joined Anna and Steve Power at the local launch Inga Williams

Prices start at $26,490 for petrol variants, which is the cheapest launch price on an automatic Camry in at least 18 years - even though today's car is three generations newer and has significantly expanded safety, comfort and convenience features.

Even more aggressive is Toyota's value-focused drive-away strategy on all grades - adding just $2,500 to cover all on-road costs including dealer delivery and, where specified, optional paint (usually $450).

Camry's hybrid-powered line-up has never been more accessible with the entry price tumbling to a remarkable $30,490- a figure that includes additional equipment over its petrol equivalent.

Toyota Australia's senior executive director of sales and marketing Tony Cramb said designers and engineers had injected Camry with more passion and greater emotional appeal by crafting a more vibrant and compelling outline.

"This is the boldest-looking Camry yet - and even bolder is the commitment we have made to Australian car buyers by dialling up Camry's appeal and features while going 'back to the future' with last-century pricing," Mr Cramb said.

"The price for today's petrol Camry Altise is just $90 more than its equivalent launched 18 years ago in 1997, the automatic Camry CSi - a vehicle without features that are now standard such as seven airbags, vehicle stability control, anti-skid brakes, a reversing camera and touch-screen audio display.

"Equally significant is that Camry is now available in two guises for drivers with distinctly different tastes: the well-known Camry that is more comfortable and capable than ever and a true sports version that brings to life the fundamental excitement of driving a car."

Every exterior panel except the roof has been redesigned, creating a more expressive and athletic appearance with prominent character lines.

The hybrid model line-up has been expanded from two to three variants. Camry Altise, Atara S and Atara SL are available with 2.5-litre four-cylinder petrol or hybrid petrol-electric drivetrains. Atara SX is a stand alone sports model powered by the petrol engine.



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