Ladies go Mad for Ipswich Cup
IF YOU want to win this year’s Fashions on the Field competition at the Ipswich Cup, a DVD of American drama Mad Men must be bought.
Conservative and classical is this year’s major fashion trend.
The main reason is the success of the Emmy Award winning series Mad Men, which serialises an advertising company in the 1960s.
The show’s female lead Betty Draper, played by January Jones, has become a fashion icon for wearing sleek long dresses with elegant accessories.
Fashions on the Field judge Amy Winks, who owns boutique fashion outlet House of Amy, said deportment and class would be rewarded in the competition.
“I’m looking for girls who have their whole outfit really together,” she said.
“They need to be following this season’s trends and look classy.
"Deportment is important.
“It’s also how they wear the clothes.
"You want confidence and elegance.”
Ms Winks said the current return to conservative and classic fashion had been trending since last year.
“The clothes at present have a conservative twist,” she said.
“The hem lines are much longer.
“Fur is back, both faux and real.
“The Mad Men style is definitely in this year.”
Mad Men has received critical acclaim during its four seasons, particularly for its historical authenticity and visual style.
The show has won multiple awards, including 13 Emmys and four Golden Globes.
The Ipswich Cup is on this Saturday, with $8000 in prizes on offer in Fashions on the Field.