King's message heard
BOWING to public demand, Birch Carroll and Coyle Ipswich will begin screening Oscar-nominated film The King’s Speech from today.
The Queensland Times was flooded with letters and text messages demanding to know why the Oscar-nominated film was not showing in the city.
General manager Chris Costello said he had heard the message and given demand from Ipswich movie-goers the film would now screen.
“We are responding to what the public wants,” Mr Costello said.
“I hope by doing that lots of people will go and see it.”
Nominated for 12 Oscars, the film stars Colin Firth and Geoffrey Rush and chronicles George VI’s struggle to overcome a speech impediment in the lead-up to his coronation in 1936.
Mr Costello said past attendance dictated what did and did not screen at the cinema.
“The King’s Speech isn’t ordinarily the type of film we would screen here,” Mr Costello said. “The market here in Ipswich is very family-oriented and due to its release in the school holidays, we screened what the majority of people wanted, blockbusters and children-oriented films.
“I understand there is somewhat of a demand for these type of art house films in Ipswich, but when we put them on they haven’t received a great deal of support from the public.”
He said the highest rating films in the city since 2008 included Avatar, Transformers: Dark of the Moon, Twilight films New Moon and Eclipse, Ice Age: Dawn of the Dinosaurs, Shrek Forever After and Toy Story 3.
“It is an indicator of where we make our money and the types of films the public wants to see,” Mr Costello said.
“The proof is in the pudding.
“We haven’t got anywhere near the numbers to anything like Slumdog Millionaire or The Reader.”
The King’s Speech will screen at Birch Carroll and Coyle thrice daily from Thursday to Saturday, with other sessions dependent on audience numbers.
The King’s Speech is already showing at Reading Cinemas at Redbank Plaza Shopping Centre.