IPSWICH grandmother Joan Jones has listened to a lot of cancer stories from a lot of people over the past 20 years.
It's part of the job when you're a Daffodil Day volunteer.
The 78-year-old has been collecting money for the cause since her husband, Maurice, died from bowel cancer in 1994.
He was just 58-years-old.
She said the Cancer Council campaign aimed to give hope for a cancer-free future by raising funds for cancer research, prevention and support services.
"I operate a Daffodil Day stall at Booval Fair Shopping Centre," Mrs Jones said.
"The cause is extremely close to my heart."
Since she began fundraising, Mrs Jones said she had met countless people who had also been affected by cancer.
"I find it so rewarding listening to other people's stories and being able to share my own," she said.
"Daffodil Day is a wonderful reminder that together we can make a difference and fight against cancer.
"Every little donation adds up. I've seen how far we've come since I lost my husband to cancer all those years ago."
Mrs Jones will be at her stall in Booval from tomorrow to Saturday.
Cancer Council Queensland spokeswoman Katie Clift said the campaign, now in its 28th year, raised more than $7.7 million across Australia last year.
Ms Clift said the event was an opportunity for people to show they care, share cancer stories and brighten the lives of those touched by cancer.
"A bright splash of yellow does more than light up the community," she said.
"It means we are taking steps to beat cancer and to show our support to those affected."
For more information go to the following website: daffodilday.com.au.