Iron Maiden during their tour. Photo: Contributed
Iron Maiden during their tour. Photo: Contributed

Iron Maiden using piracy to benefit fans

FAMOUS heavy metal band from the United Kingdom is using online metrics to identify fans that download its music.

But the group isn't taking the data to file a lawsuit against those fans.

Instead, it's using the information to perform concerts for them.

Iron Maiden, a band formed in 1975 that has sold more than 80 million albums while performing 2,000 concerts worldwide, uses information provided by music analytics company Musicmetric to help plan the course of an upcoming tour.

As illegal downloading and music streaming services have rendered physical album sales negligible to the point of irrelevance, artists have increasingly been forced to rely on concert tours and merchandise revenue.

Read more at RT.com



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