AUSSIES love Ipswich more than overseas travellers.
About 611,000 domestic visitors toured the city, on average, in 2012, 2013 and 2014.
Tourists fed $136 million into the Ipswich economy last year.
A Tourism Australia Research study shows 147,000 people from across the country stayed overnight each year and 9000 international tourists popped into the region.
While the area wasn't popular with the international jet-setters, they did spend more time, notching up an average 17-day visit compared to two and a half days by national tourists
Ipswich City Council tourism spokesman Cr David Pahlke said visitors were flocking to the area after it starred in a suite of films including 500 Miles, The Railway Man, Parer's War and Mystery Road.
He said the Colour Run, the Spartan Race, In2Adventure, the Winternationals, the Earth Frequency Music Festival, the Ipswich Cup and the upcoming CMC Rocks were also major drawcards.
"Tourism is a vital and growing part of Ipswich's economy," Cr Pahlke said.
"Tourism in Ipswich provides an outstanding experience for visitors and an ongoing boost for our local tourism and hospitality operators.
"The council's ongoing Discover Ipswich campaign brings together council staff and 90 tourism operators to promote the Ipswich region to visitors domestically and from overseas."
The city collected gold at the Queensland Tourism awards and silver at the Australian Tourism awards recently.
HERE THEY COME
THE annual average visitor numbers for the Ipswich region from June 2012 to June 2014.
- Total visitors - 766,000
- Domestic day trippers - 611,000
- Domestic overnight tourists - 147,000
- International visitors - 90,000
- Domestic stop-overs - 2.5 days
- International stop-overs - 17 days