Interactive approach sparks venture
SUNSHINE Coast web design business Always Interactive and Brisbane-based online marketing firm The iCrowd have entered a joint venture partnership.
The collaboration has formed Eon Digital Labs, a web, application and marketing firm based at the University of the Sunshine Coast.
Eon has more than 30 years combined experience in the online arena, and have entered this new partnership in response to the increasing demand from local businesses for sophisticated, comprehensive digital support.
Eon director Scott Thomas said the new partnership would allow them to provide better solutions to their clients.
"Under this partnership, we can combine a content management system, e-commerce, databases and email marketing, and effectively use analytics to measure the progress and success of all these sections of our client's site," he said.
Dean Alle, Entrepreneur in Residence at the Innovation Centre, said the partnership was a reflection of increased demand for online solutions from Sunshine Coast businesses.
"As this partnership demonstrates, successful entrepreneurs live here, choose to remain here and others are attracted here. This is particularly relevant given the growth of the digital economy and the fact that they can really base themselves anywhere," he said.