FAMILIES who have lost a loved one are able to donate $1000 to a chosen charity on their behalf, thanks to Reed and Bottcher Funerals' new Simply Legendary initiative.

Paul Whear, of Reed and Bottcher Funerals, said the business launched the program because there were a vast number of people in the Ipswich community who were committed to helping others.

These volunteers or community helpers may not have received recognition for their efforts during their lifetime.

"Reed and Bottcher Funerals believes that people who provided a service to the community during their lifetime should not be forgotten, which is why we created the Simply Legendary program," he said.

"As funeral directors, we're always very moved by the memories shared with us by family members and friends attending a loved one's funeral.

"Often these stories focus on the deceased's dedication to a particular cause or group, or the volunteer work they undertook, without thought of reward or any expectation of gratitude."

The goal of the program is to identify and celebrate the unsung heroes in the Ipswich area.

Mayor Paul Pisasale said the program was a great way to honour the tireless charity work done by many members of the local community.

"What I love about this idea is it brings joy to the families to honour a loved one who has done so much for the local community," Cr Pisasale said.

"It's an amazing concept, whether you're a winner or a finalist it's all about highlighting the great work being done around Ipswich.

"You are always a legend to your family but the Simply Legendary program allows the wider community to hear about our local quiet achievers."

The program's only requirements are that the individual being nominated has died and that at least part of their community service work took place in the Ipswich region.

An independent panel will review all nominations and draft submissions for publication.

The community contributions of all nominees will be remembered at a special recognition ceremony.

At the same ceremony, the $1000 donation will be handed over to a charity nominated by the winner's family.

"If you know someone who left a lasting community legacy, please consider nominating them for the Simply Legendary program so they can receive the recognition they deserve," Mr Whear said.

Nominations for local legends close on Thursday, August 14 and a tribute to the first finalist will be published on Monday, October 6.

To nominate a loved one for the Simply Legendary program phone Mr Whear on 3812 2011.

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