Honda launches advertising offensive for new CR-V
HONDA Australia will launch an advertising offensive today for its all-new CR-V.
"This is a huge launch into the fastest growing segment of the Australian market. It's the beginning of an exciting new chapter for the Honda brand," Kevin Lillie, senior marketing manager at Honda Australia said.
"The all-new CR-V campaign provides us with a platform to reconnect with Australians, as it unashamedly captures the essence of what Honda is known for in this market."
For the first time in Australia, the CR-V will be available with a choice of both two and four-wheel drive.
The two-wheel drive is powered by a new 2.0-litre i-VTEC engine, with the four-wheel drive powered by a bigger 2.4-litre i-VTEC engine. Both variants have as standard, 17-inch alloys, reversing camera, automatic-off headlights, cruise control, USB connectivity and Bluetooth hands-free.
Advertising for the CR-V will campaign "the power of clever thinking" and heralds the benefits of owning an SUV that is "bigger inside; smaller outside".
Created by Honda's new agency, Leo Burnett Melbourne, the ad features a number of scenarios familiar to the everyday SUV driver and is juxtaposed with the CR-V's parking and packing abilities. A re-recording of the Broadway classic "Anything you can do, I can do better" further emphasises the benefits the CR-V has over other SUVs.
As one of the most competitive and fastest growing automotive segments in Australia, the SUV market is a core category for Honda.
With its sleek new design, enhanced driving dynamics, superior functionality and competitive pricing, the all-new CR-V is one of the most anticipated Honda models to launch this year.