Business writer Ashley Jones. Photo: Sarah Harvey/ The Queensland Times
Business writer Ashley Jones. Photo: Sarah Harvey/ The Queensland Times Sarah Harvey

Homemade tastes well carered for

TREASURE TROVE: Joey Ledlie of Shady Lady specialises in vintage and homemade treasures.
TREASURE TROVE: Joey Ledlie of Shady Lady specialises in vintage and homemade treasures. David Nielsen

SOCIETY is so consumed with and by the information age that it is fascinating and even contradictory to note the growth in the things home-grown, the things that are deeply and profoundly associated with a generation ago.

Shady Lady is grounded in the notion of community values and a place offering homemade, hand-made items at a cost-effective price. It straddles the two worlds and does so comfortably.

Joey Ledlie is the proud owner of Shady Lady, yet she would see herself as a custodian of the name and the essence of the business practice. "It is a community shop, a place where I sell things that I have made, along with a range of other people, primarily from Ipswich, but there is one currently from Toowoomba," Joey Ledlie said.

Shady Lady stocks a wonderful range of products including pottery, photography, jewellery, handbags, soft toys, clothing, candles and soaps, as well as fudge and caramels, with more variety coming into the Warwick Rd store.

Joey Ledlie is now making natural soaps and a basic jewellery line. "I wanted to sell my products, but the only option was through the markets. I have done this for years and it is just too hard for me now and that is the case for a number of my friends," Joey Ledlie said.

This has been a bold step for Joey Ledlie who is no stranger to retail through the family and for herself. "I had Shady Lady operating as an antique shop in Ellenborough St, Ipswich, but I had to close down due to ill health. After getting well and doing some travelling I just could not sit around home so that started off this journey."

Shady Lady was the original trading name under which her mother operated a highly successful antique and collectable business in Brisbane. The business attracted clients from around Australia with merchandise collected from around the world.

"The Brisbane shop was closed when my mother became ill. I eventually opened up the business in Ipswich under the same name to honour her. She was dearly loved by her clients and all who knew her," Ms Ledlie said.

"My father was an importer and still writes. He has a number of books published all around business. He is currently writing another book and works with me in the business," she said. It was Mr Ledlie who was able to import the antique products into the original business.

Today George Ledlie takes care of the paperwork for the business, and deals with behind-the-scenes issues. According to Joey Ledlie, quality antiques are hard to get and now tend to be collectables.

"I opened this version of Shady Lady at the end of June this year and it has been well received by suppliers and the customers." There is ample off-street parking and a destination visit that is worth your while.Shady Lady is at 56A Warwick Rd, Ipswich (near Fatseas). They are open 10am to 4pm, Tuesday to Friday, and Saturday until 1pm. Email ledliana@gil.com.au or call 3294 7702 and check them out at shadyladyipswich.blogspot.com.au or at Facebook.



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