Free workshop hosted at Queensland Times
THE evolution of the internet has placed many demands on small business. Most businesses have a website or use some form of digital marketing platform as a sales facilitator.
Prices for websites can vary significantly. They are a significant investment in time and money. Yet, is that investment being fully realised?
All media, if it works, is a great investment. If it does not work it can be very costly. Like any business investment it needs to be fully researched and planned.
A recent survey by TAFE Small Business Solutions found that 26% of businesses have an online shop, 54% do not, and 16% do not have a shop yet get solid leads from their website.
A small percentage would like a shop (1.33%) and 1.3% did but it did not work for them. Over 58% said their online content was slightly effective or too ineffective in reaching their target market. Some 45% did what they could about writing the content and another 33% outsourced the writing to a third party.
And 70% said they would like to know how to write copy for their website and social media.
There are many answers to solving the complex marketing issues for small business.
Writing copy that sells for any media is one.
The elements for writing persuasive copy will be shown in the workshop. Delivered by Peter Nicol from TAFE Small Business Solutions, participants will be shown the key elements of how to write copy that sells for most media, an event that will help any business big or small.
Peter has run several newspapers and has been actively involved in training small business owners for many years.
John Hebrard, head of TAFE Small Business Solutions said, "Peter's 40 years of media experience has been of great help to hundreds of business owners.
"His workshops are lively, informative and participants leave with newfound knowledge of how to better use their media tools. We are delighted to partner with the Queensland Times to help business owners in the Ipswich area."
A complimentary 60+ page Golden Book will also be provided to those who attend along with a certificate of attendance. This is a must go to event.
Date: Tuesday, March 1
Time: 5.30pm- 7.30pm
Place: Queensland Times Offices - 260 Brisbane Street - Ipswich West
Bookings essential (only 24 places) Phone Small Business Solutions 1300 40 60 80.