Fashion countdown for Cup
WITH more than two decades experience in providing bridal wear and formal dresses to thousands of ladies, Hills in Hollywood is now bringing its unique style out to Ipswich.
Hills in Hollywood has a reputation for stocking timeless, elegant and sophisticated gowns.
CEO Chris Freeburn is excited about the opening of the Ipswich store.
"We are located at 156 Brisbane Street, on level one," he said.
"It is a magnificent building and I am told it was formally a car dealership.
"Restoring this building added three months to us opening but we cleaned and sealed the brickwork, I had the floor sanded back to the original timber and we polished up the fantastic brass knobs.
"When ladies come out in their gowns it is a Cinderella moment as the polished floor looks like a grand ballroom."
Hills in Hollywood engaged local tradespeople and acquired materials from the local business.
The store opened just near four weeks ago, with the soft opening allowing them to get established with a formal grand opening in a month.
"Since I took over the business during 2014 we have increased our range, with some of the top labels in the world," Mr Freeburn said.
"I have introduced the complete range of Disney.
"We have the likes of Alfred Angelo, one of the big names in bridal for over 80 years.
"We are part of a large franchise group so our prices are very reasonable because we have buying power.
"For example, we have wedding gowns from $500 upwards.
"Clients can walk in or come in by appointment.
"Usually when we are doing the fit-up there will only be minor alternations as we have a significant range of sizes in our full range of garments."
It is impressive to witness the quality and style available in the bridal and formal range.
Hills in Hollywood also has after five, evening wear and ideal outfits for race day - which will be on everyone's mind over the coming weeks.
"We have some great fashion in store right now to cater for the Ipswich Cup," Mr Freeburn said.
"It is exciting to see the massive following we have established with schools for formals.
"We have garments from as low as $50 for a school formal that looks stunning so it can be affordable and very attractive."
Mr Freeburn is always seeking out ways to improve the business and provide for the large loyal customer base.
One of the things he is trying is the After Pay system, which gives clients a way to purchase a gown but also to get make-up and shoes covered as well.
With the Ipswich Cup just around the corner, Hills in Hollywood can fit you with a great outfit with all the accessories.
"Hills was started at Bald Hills in Brisbane with outfits from Hollywood, so the original owners created Hills in Hollywood and it has grown from there," Mr Freeburn said.
"Ipswich is a company store as is the Jindalee and Hawthorn stores.
"I must say Mayor Paul Pisasale was very persuasive in getting me to put Ipswich at the top of the list, which I did."
Don't think it's all about the ladies either.
Hills in Hollywood will be introducing a range of men's suits in the coming weeks.
"Buying outright is proving a great way to go as it is often around $50 difference in cost between buying or hiring, at the end you have a great suit," Mr Freeburn said.
The local Ipswich store manager is Kathy, who brings a wealth of experience to the role, especially in the bridal market.