Matthew Reina, Belynda Smith, Michael Reina and Josh Steinhardt at the Evening for Shaun fundraiser on Saturday.
Matthew Reina, Belynda Smith, Michael Reina and Josh Steinhardt at the Evening for Shaun fundraiser on Saturday. Ebony Graveur

Family advocates campaign change after tragic road fatality

"SORRY I didn't see you” won't cut it any more for drivers involved in crashes with motorcyclists.

The family of the late Shaun Reina is advocating change after he was involved in a fatal accident in Gatton in July while riding his motorbike.

His family is in the process of launching the "I See U” campaign, complete with shirts and stickers.

Shaun's father Michael Reina said it was about educating drivers.

"We want to get it out there to drivers of cars, trucks, to keep a look out for a motorcycle,” Michael said.

"It's really hard because a motorcycle is such a small thing - you're going to stop if you see a truck or a car but it's harder to pick out a smaller vehicle.”

He has asked the Motorcycle Riders Association of Australia about what safety campaigns already existed.

"They said they had one called Sorry I didn't See You,” he said.

"But that's too late...”

Family members have launched a Facebook page to promote the message and they are eager to have the campaign promoted by the government.

The campaign launch was announced on Saturday at An Evening For Shaun, a fundraiser to help his wife and children which was organised by Bardens Produce where Shaun worked up until the accident..

Michael said, though a final number was yet to be reached, Saturday night's efforts proved fruitful.

"I believe it was more than $17,000 raised in the auction and there was probably about $3000 to $4000 raised from raffle tickets,” Michael said.

Upwards of 200 people supported the event and an esky was used to hold the sold raffle tickets.

For more information, visit the Facebook page at I See U Motorcycle Safety Campaign.

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