The search results, heavily censored.
The search results, heavily censored.

Ernst & Young accidentally rebrands itself as porn

GLOBAL accounting and advisory powerhouse Ernst & Young has rebranded itself, but unwittingly directed some internet searchers to pornographic images in the process.

The company, who deals heavily in due diligence and corporate advice, has rebranded itself as EY.

The change has caused an unfortunate crossover between Ernst and Young's new name and Google image search results for the term 'EY': pornographic images of nude males.

"We are aware of the images in question," EY told APN.

"It will be apparent to individuals looking for EY, the professional services organisation, that the images are not related to us.

"People are aware of how search engines on the internet work and, as the imagery for our new brand becomes more established in the market place, it will be easier for internet browsers to find the images they are looking for."

Newly-appointed EY Global Chairman Mark Weinberger told accountingweb.com that the rebranding includes a change to their logo.

"Our new brand name and logo demonstrate clearly and boldly who we are and reflect the goal we have recently set for ourselves to be the number one brand in our profession."

Mr Weinberger added that changing EY's tagline "puts front and center what we do every day, and that's building a better working world."



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