THERE would have been a lot of distracted shoppers at Riverlink this week.
In an exciting day, the shopping centre came alive with clowns, farm animals and puppet shows as well as other carnival attractions.
In what has become a People's Day tradition, the venue hosted its own brand of Ekka fun for families in the area.
Other entertainment included face painting, loom banding workshops and plenty of giveaways.
Riverlink marketing manager Robyn Bannister-Tyrrell said the free event had been a huge success.
"We're not trying to be the Ekka," she said. "We're just trying to re-create a part of the experience for those who can't attend.
"Even though a number of Ipswich schools didn't have the day off, a lot of children turned out with their families to enjoy the day."
In addition to the Ekka-themed festivites, a number of retailers throughout the centre offered Ekka day specials for customers.
Ms Bannister-Tyrrell thanked all who attended the event and assured shoppers it would return again next year.