Community focus key to success at Karalee News
FORMER high school teacher Janet Calver and her bank manager husband Chris, devised a plan in 1994 to change their careers and start their own business.
The couple's idea was to open a newsagency at Karalee.
It proved to be an excellent choice, because 20 years later they are still enjoying running the same newsagency.
The Calver's secret to success has been involving themselves in the community.
"We know most of our customers by their first name, and if we don't know them when they first come in we try to get to know them," Mrs Calver said.
"A lot of our long-time customers have become good friends so that's particularly rewarding."
They run Karalee News with a community focus, adjusting stocked items to meet customer demands.
Flowers, giftware, and more recently printer cartridges are all for sale.
"I think like everything you've got to evolve to the times," Mrs Calver said.
"We work on the principle of good customer service and that's what they come in here for.
"Rather than going to a big business they'll come in for the personal service."
Community interaction has been a big part of the operation since the beginning.
"We've got a really good customer base so each day at work's different and okay, they're long hours and it's tiring but just the interaction with the community is great," she said.
Although they love the newsagency, they plan not to be still working in another two decades.
"I hope not. We'd be a bit old in the tooth then," she said.