Business

The Commission Factory working the web in new ways

The Commission Factory has a unique spin on marketing on all sorts of web-enabled devices.
The Commission Factory has a unique spin on marketing on all sorts of web-enabled devices. Bev Lacey

THE marketing and public relations industry is changing and taking advantage of online growth and popularity.

As an essential tool for businesses, marketing has traditionally used print media as a form of promotion. But with digital technology moving at such a rapid rate, online promotion is critical.

Sunshine Coast company Commission Factory joined the Innovation Centre in July 2011 with their business concept of internet marketing and has since become a profitable business turning away potential investors.

"The business has grown really fast and we've had investors knocking on our door but we're turning them away at this point because we started this business to change the industry, and diluting our shares and control over the business is not a good thing at this point," co-director Zane McIntyre said.

He described his business as a facilitator of internet marketing or a middle man between online retailers and bloggers who want to monetise their blogs.

"By adding links for products or referrals to online retailers, what happens is every time they send a new customer to that online retailer and that customer buys something, we're tracking that transaction," Mr McIntyre said.

"If a purchase happens, that blogger will get a commission dictated by that retailer so it might be 10% of every sale they generate.

"It's a paid-on- performance marketing model, so you're not paying for the ad; you're only paying when you get the result."

He said convincing retailers of this new marketing style can prove difficult despite online marketing being around for many years.

"It has been done before. Amazon was doing it for many years, but we're the first in Australia to build our own system from scratch and integrate social media such as Facebook and Twitter," he said.

Since joining the Innovation Centre, he said the Commission Factory had grown its business beyond expectations.

Mr McIntyre said the company started with minimal capital and needed a space to operate with affordable office costs which is what the Innovation Centre offered.

"That was wonderful for us because we needed to start taking wages... and we were essentially within profit in six to seven months," he said.

For many businesses, the Innovation Centre has been like a guardian angel for businesses - offering advice, space and a place to grow with other like-minded entrepreneurs.

Topics:  internet



WATCH: Judah battles his emotions as he makes Top 12

GOING PLACES: Judah Kelly performs during his battle round on The Voice.

Judah Kelly has made it into the top 12 of Australia's The Voice.

Kaos to bring aerial assault to Boonah Show

Boonah motocross dare devil Callum Shaw shows off his death-defying skills, which will be on display at this year's show.

Stunt bike show a major drawcard for this year's event

Everything you need to know about the Boonah Show

Boonah Show Society secretary Beth Hern and office administrator Jeanette Wilson look forward to the upcoming Boonah Show.

Next generation honoured at this year's show

Local Partners

WATCH: Judah battles his emotions as he makes Top 12

Judah Kelly has made it through to the top 12 of Australia's The Voice competition.

Musical tribute to flood volunteers released

Songwriter honours flood volunteers who helped their neighbours.

Lismore songwriter Simon Thomas was moved by strangers' kindness

Kaos to bring aerial assault to Boonah Show

Boonah motocross dare devil Callum Shaw shows off his death-defying skills, which will be on display at this year's show.

Stunt bike show a major drawcard for this year's event

Everything you need to know about the Boonah Show

Boonah Show Society secretary Beth Hern and office administrator Jeanette Wilson look forward to the upcoming Boonah Show.

Next generation honoured at this year's show

Karl Stefanovic's rant about Schapelle Corby 'a bit rich'

Karl Stefanovic is sick of hearing about Schapelle Corby.

Maybe he just wanted to make himself the story.

My Kitchen Rules champion reveals how he won $250K

SWEET SUCCESS: MKR 2017 winners Amy and Tyson Murr celebrate their glorious victory.

VIDEO: Tyson revealed behind-the-scenes stories in his speech at IGS

Could Schapelle be heading for Gladstone?

Australian Schapelle Corby is escorted by Bali Police at the parole office in Denpasar, Bali, Indonesia, 27 May 2017.

Schapelle's mother teases her free daughter could be Gladstone bound

New $46.7m counter-terrorism facility to be built in Wacol

Premier Annastacia Palaszczuk, pictured with Police Commisioner Ian Stewart, has announced plans to build a new counter-terrorism facility in Wacol.

The facility will be built over three years.

Home to a sex worker: Sordid history of iconic Coast shed

Milojevic Djordjevic's daughter Linda at the derelict shed on Yandina-Coolum Road.

The shed was once a liveable 'barrack'.

This is real estate's billion-dollar man

Bob Wolff at AREC with John McGrath of McGrath Real Estate.

They don’t call him the “Billion dollar man” for nothing

Man's amazing comeback from monster crisis

Pat O'Driscoll agents Penny Keating and Doug Webber sold 56 Agnes St, The Range at auction over the weekend.

NOT long ago, he sold his possessions to pay staff. Now he's back.

Report reveals progress on $319m airport upgrade

Aerials of the Sunshine Coast.Jetstar plane in front of the Susnhine Coast terminal, Sunshine Coast Airport.

Over two dozen government approvals needed for airport expansion

Ready to SELL your property?

Post Your Ad Here!