Business

The Commission Factory working the web in new ways

The Commission Factory has a unique spin on marketing on all sorts of web-enabled devices.
The Commission Factory has a unique spin on marketing on all sorts of web-enabled devices. Bev Lacey

THE marketing and public relations industry is changing and taking advantage of online growth and popularity.

As an essential tool for businesses, marketing has traditionally used print media as a form of promotion. But with digital technology moving at such a rapid rate, online promotion is critical.

Sunshine Coast company Commission Factory joined the Innovation Centre in July 2011 with their business concept of internet marketing and has since become a profitable business turning away potential investors.

"The business has grown really fast and we've had investors knocking on our door but we're turning them away at this point because we started this business to change the industry, and diluting our shares and control over the business is not a good thing at this point," co-director Zane McIntyre said.

He described his business as a facilitator of internet marketing or a middle man between online retailers and bloggers who want to monetise their blogs.

"By adding links for products or referrals to online retailers, what happens is every time they send a new customer to that online retailer and that customer buys something, we're tracking that transaction," Mr McIntyre said.

"If a purchase happens, that blogger will get a commission dictated by that retailer so it might be 10% of every sale they generate.

"It's a paid-on- performance marketing model, so you're not paying for the ad; you're only paying when you get the result."

He said convincing retailers of this new marketing style can prove difficult despite online marketing being around for many years.

"It has been done before. Amazon was doing it for many years, but we're the first in Australia to build our own system from scratch and integrate social media such as Facebook and Twitter," he said.

Since joining the Innovation Centre, he said the Commission Factory had grown its business beyond expectations.

Mr McIntyre said the company started with minimal capital and needed a space to operate with affordable office costs which is what the Innovation Centre offered.

"That was wonderful for us because we needed to start taking wages... and we were essentially within profit in six to seven months," he said.

For many businesses, the Innovation Centre has been like a guardian angel for businesses - offering advice, space and a place to grow with other like-minded entrepreneurs.

Topics:  internet



Why Choat believes One Nation will win Ipswich West

CONTENDER: One Nation candidate for Ipswich West Brad Trussell is tipped by former LNP MP Sean Choat to prevail in Ipswich West.

Former LNP MP says Miller is 'a formidable politician' in Bundamba

BOUNDARY CHANGES: Will your MP change?

Final candidates have been announced for Nanango and Callide.

Ipswich, Ipswich West, Bundamba, Lockyer and Jordan

Is seat of Bundamba the ALP's safest in Queensland?

ON TRACK: Member for Bundamba Jo-Ann Miller MP at her Goodna office.

Miller looks on track for another big win after draft redistribution

Local Partners

Un-American tale makes Lion weakest link in Oscars line-up

PSYCHOLOGY researchers find US films and actors most likely to win accolades at the Oscars.

Living End, Grinspoon stars hit stage for American Idiot

Chris Cheney of The Living End stars in the Australian production of Green Days musical American Idiot at Brisbane's QPAC Theatre.

TAKE a look behind the scenes of Green Day's American Idiot musical

Samuel L Jackson dismisses La La Land ahead of Oscars

Ryan Gosling and Emma Stone in a scene from the movie La La Land.

Hollywood actor and Oscars voter says Denzel should win top gong

Live performance of Sci-fi classic to open Science Festival

Qld Symphony Orchestra perform live to 2001: A Space Odyssey.

Festival will host A Live Presentation of 2001: A Space Odyssey.

Former Family Matters stare accused of child abuse

Reginald VelJohnson, left, and Darius McCrary arrive at the TV Land Awards on Sunday, April 19, 2009 in Universal City, Calif.

Darius McCrary has been accused of child abuse

Bindi Irwin's birthday tribute to her dad

Bindi Irwin

Bindi Irwin has paid tribute to her dad on his 55th birthday

The trick homeowners are using to buy more properties

Chantelle Subritzky leaves her home each week for Airbnb guests.

Queenslanders are going down this path to help pay their mortgages

Stunning home blends South Pacific beauty with Orient style

Immaculate residence with two outdoor living areas

WARNING: 'Sardine city' is on Ipswich's horizon

CONCERNED: The implications of the State's move to denser housing developments has Cr David Pahlke up in arms.

But Antoniolli says council can manage State's denser housing edict

Grand re-launch for new Nolan's Corner

GRAND PARTY: Wayne Kemp and Angela Love from Poison Arrow, Eliza Woodruffe from Limestone Emporium, Tess Claris from Voice Hair and Beauty and Kim Schubel from Schudio will all be at the grand launch party.

A feat worth celebrating

$140k damage: landlord says property trashed, contaminated

He had what he calls "the tenants from hell"

Ready to SELL your property?

Post Your Ad Here!