FRESH ORDER: Maddie Devin from Deann’s Coffee House serves another cup of the popular beverage.
FRESH ORDER: Maddie Devin from Deann’s Coffee House serves another cup of the popular beverage. Rob Williams

Tea's out, we've got a thirst for coffee

IT WAS once considered a luxury, but now coffee has overtaken its long-time competitor, the cup of tea, in popularity.

A study of 1200 Australians found their favourite at-home drink is coffee, and the sale of coffee at cafes following the trend.

Clear evidence of coffee's popularity can be found in the Top of Town, which is now renowned as the home of Ipswich's fledgling cafe culture.

BIS Foodservices found coffee sales increased by 19.5% to 2.1 billion units in the past two years.

Head of BIS Foodservices Sissel Rosengren said it was the first time coffee had become the drink of choice in Australia.

"The away-from-home coffee market is expected to grow between 10 and 15% within the next two years driven very much by the younger generation, while coffee consumed in the workplace - both made at work and outside the workplace - is also expected to rise," he said.

"Consumers are purchasing more units of coffee, even as the average price rose in the last two years."

Deann's Coffee House owner Deann Derin said tea's popularity had fallen and coffee was now more popular than ever, with latté version the most commonly ordered beverage.

"Some days it's 60-40 coffee, but depending on the weather it can be a 50-50 split," she said.

"I have a lot of young ones having the gourmet tea while the older ones seem to have the Old English and Earl Grey."

Ms Derin believes coffee is now more prevalent because it is easier to make in your own home.

The rise of coffee has brought an increase in "artwork" detail, and customers now expect it.

"They love to see the artwork, and because it is not covered in chocolate they can see it."

Coffee Facts     

  • Humans have been drinking coffee for 500 years.
  • It is recommended not to consume more than three cups of coffee a day.
  • Too much caffeine can induce insomnia, restlessness and an upset stomach.


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