Clive Palmer in Titanic bid to trademark gigantic words
HE owns a dinosaur. And now he is going after an adjective.
Clive Palmer's Blue Star Line, the company undertaking the ambitious plan to build the Titanic II, has submitted a priority trademark application for a variety of words related to the ill-fated ship; Titanic, Titanic II, Titanic III, Blue Star Line ... and Gigantic.
Mr Palmer said he believed Gigantic was one of the names White Star Line, owners of the original Titanic, considered for its Olympic class of ships, but never got to use.
He said he was undertaking the trademark application "just in case"
"We'll just see how we go. I think there is a report back on it already, saying it is OK for a ship."
Mr Palmer said he didn't have any qualms with attempting to trademark a word used in the common vernacular.
"You don't have ownership of a word with a trademark, it is in association with a use," he said.
"Besides, Titanic is in the vernacular as well."