Business

City's smart entrepreneur puts faith in Facebook

Marcel Creed
Marcel Creed David Nielsen

IPSWICH software expert Marcel Creed has introduced a software program linking students with education providers on a global scale.

Mr Creed is the senior executive of business development with Sky Software, a leading provider of student management software that has launched a Facebook recruitment app to help universities directly recruit international students.

The software taps into students' prolific use of social media platforms. Mr Creed said Sky Software's 'plug and play' solution uses viral tests or quizzes to increase direct recruitment with minimum resources and minimum cost to an education provider's business, enabling them to extract the full potential of social media to recruit students.

Mr Creed pointed out that 95% of the education market aged between 12 and 30 was on Facebook.

"Social media is a highly engaging medium and most students feel very comfortable using these tools to chat and share information with friends, and learn about organisations that interest them," Mr Creed said.

"It made sense for us to help organisations create an app that piques the interest of a potential student, as well as captures the leads in a seamless and efficient way.

"The idea behind it is that it goes viral once a person takes a quiz or a test.

"We distribute these solutions to education providers in Australia and around the world. We recently had an inquiry from Casablanca in Morocco about a solution from an education agent wanting to know how we can assist them to recruit students from Morocco to go internationally.

"What we are looking to do as an organisation is to tap into the changing nature of social behaviours where people are now looking beyond traditional ways of finding about education or any kind of commercial opportunities...and seeing how Facebook integrates with those opportunities on a more commercial level."

Mayor Paul Pisasale said Mr Creed was proving again that Ipswich was a base for brilliant minds to base themselves and have a global impact.

"The most valuable gift that you can give people is knowledge and education," Cr Pisasale said.

"It is fantastic that we have someone like Marcel in the city adopting an innovative approach to help the next generation achieve success."

Mr Creed said the Facebook app was changing the way students chose where they studied.

"People now have a greater capacity to make choice," he said.

Topics:  facebook



Shorten's national caucus for Australia's first people

QUICK VISIT: Federal member for Oxley Milton Dick hosted Opposition Leader Bill Shorten at Hymba Yumba Community Hub in Springfield where they met with indigenous students and announced plans to form a national caucus aimed at increasing representation, voter enrolment and party representation among Australia's first people.

Opposition leader visits students at Hymba Yumba

NAME AND SHAME: Intoxicated driver cops $1100 fine

IN COURT: A man was fined more than $1000 for driving under the influence at Redbank.

Every Monday the QT publishes the names of drink and drug drivers

'Let's stop apologising for Ipswich'

Ipswich Mall, 2016.

The sooner we stop indulging stereotypes, the sooner they'll stop

Local Partners

MKR rocked by satay sauce cheating scandal

WE ALL know what satay sauce is, right? Alyse and Matt didn't when they served it up on their MKR restaurant. Slammed by everyone, their reaction was gold.

'Nasty' Married At First Sight groom ripped apart on TV

Anthony gets torn down during the Married At First Sight commitment ceremony.

MAFS groom Anthony faces the music after fiery dinner party.

MOVIE REVIEW: Matt Damon's The Great Wall gets lost

Matt Damon fails in a scene from the movie The Great Wall.

Did The Great Wall get lost in translation?

Paul Murray listens to regions

Paul Murray is taking his Sky News show on the road to shine a spotlight on regional Australia.

Radio broadcaster wants viewers to 'turn up and fire up'

Why Hollywood’s siding with Brad Pitt over Angelina Jolie

Jolie may have the kids, but Pitt has custody of Hollywood

Tensions high at pointy end of MKR's round two

Things are really heating up on My Kitchen Rules.

Games are being played around the My Kitchen Rules table

Jungle Jay sent packing from I'm a Celebrity

I'm A Celebrity ... Get Me Out Here! contestant Jay Laga'aia with Keira.

BIG friendly giant Jay Laga'aia has been eliminated from I'm A Celeb

Expert: Why renters, home buyers may struggle

Matusik Property Insights director Michael Matusik.

What's next for the city's housing market

Massive seaside development of 3200 lots

DESIRABLE LIFESTYLE: The masterplan for the proposed Elliott Heads Estate.

"There's nothing else left along the coastline of Queensland now"

Potential home buyers punished for doing the 'right thing'

Should I go to university or buy a house?

50 more high rise buildings planned for Brisbane CBD

Height limits have been scrapped for Brisbane CBD

800,000 more people expected to work in city over next 20 years

This new property trend is emerging in Ipswich

Darren Boettcher.

Property owners seizing new opportunity

Ready to SELL your property?

Post Your Ad Here!