Christina Pfeiffer

Citizen journalism in Canberra

I was recently invited to participate in Visit Canberra's 101 Local Humans, which is an initiative that was launched on Canberra's 101st birthday on 12 March 2014.

The 101 Local Humans project is the second chapter of the Human Brochure campaign. Human Brochure was an ambitious undertaking by Visit Canberra and partners to host 500 social media savvy Australians in Canberra over two weekends in 2012 and 2013.

The project stirred up 4952 images on Instagram, 7782 tweets and 1843 Facebook posts. 

101 Local Humans is a progression of the initial idea. 101 social media savvy Canberrans were recruited and are being upskilled to be online ambassadors for their home city.  

Between May and October, there is a series of training programmes and activities designed to inspire and increase the team's tourism knowledge of their own backyard. The 101 Local Humans will be inviting friends or relatives from interstate to visit for a weekend in October.

Read more about the 101 Local Humans: Human Brochure project and find out what to do in Canberra.



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