Cider taps refreshing new image
NOT too long ago, cider was the poor and fairly uncool cousin of beer.
It wasn't readily available and only the bravest man would front the bar demanding "ciders all round".
But then something changed and suddenly cider sales are making a significant dent in the beer market.
And, perhaps surprisingly, it's male drinkers who are leading the way in making the switch.
"A lot of men have been getting into the cider," Duporth Tavern manager Allan Caples said.
"They make up for about 60% of our cider intake, maybe more."
Mr Caples put cider on tap about two months ago and said the response had been "enormous".
"It's exceeded all expectations and our output is at least double of what I predicted."
He believes the change can be partly attributed to men becoming more health conscious.
"I think men in general are taking more of an interest in what they're drinking and the health costs associated with it.
"It looks just like beer in the glass which means blokes aren't worried about looking out of place."
Figures released by Carlton United Breweries show a steady rise in cider consumption, with the Sunshine Coast leading the way.
Draught cider sales have risen 43% while bottled cider sales are up 11%.
Buderim's Lyle Robbie is one man enjoying cider as a welcome alternative to beer - and he isn't afraid to admit it.
"I just really enjoy the taste of cider and it's a good change from beer," he said.
"I tried it a while back and really enjoyed it and it's really refreshing.
"I've been drinking it for a few months now - I actually had a few ciders last night.
"It doesn't embarrass me at all. I couldn't care less what people think because I enjoy it."