Campaign promotes local shopping
IF EVER there was a time to back Ipswich businesses and buy local, this is it.
With the flood clean-up over, Ipswich businesses are about to embark on their next stage of recovery – a new “Shop Ipswich” campaign to encourage residents to keep their money in the city.
Ipswich Chamber of Commerce president Michael Munt said the campaign would highlight how buying local could immediately help businesses bounce back.
“Everyone is aware the flooding had a devastating effect on many businesses in our region, but they may not fully understand the powerful contribution each shopper can make to the recovery, by spending their money locally,” he said.
“Shop Ipswich highlights how buying local can have a powerful and immediate impact on business recovery.”
Mr Munt said every dollar spent at one business would be reused again seven times in the city, with business using the cash flow to purchase stock or services from other Ipswich businesses or paying staff who will then shop in Ipswich again.
Backing up that claim is Annette Jones, owner of the flood-devastated Cartridge World store in Brisbane Street.
While the shop is still being rebuilt before it fully reopens, it is still able to operate on a limited basis for its customers.
“My team are all locals. It helps them keep working and it helps the community if they shop in Ipswich,” she said.
“I think the campaign will work – Ipswich residents will want to back their community and I think Ipswich businesses will want to use other local businesses.”
The campaign has been established by the Chamber of Commerce, the Ipswich Businesses Enterprise Centre and the Ipswich City Council, and is backed by The Queensland Times and River 949.
Mr Munt said it was not only aimed at helping flood-damaged businesses, but those businesses that relied on the flood-damaged ones for stock and other services.