Campaign aims to boost drought-affected outback economy

A NEW tourism campaign will hopefully have drought-ravaged outback Queensland flooded with tourists.

The State Government is trying to lure south-east Queenslanders to the outback with its new brand Live Australia's Story to boost struggling regions.

Surat and Roma, north-west of Toowoomba, will be promoted with Alpha and other outback areas west of Gladstone and Rockhampton.

Premier Annastacia Palaszczuk said she knew the outback had been suffering and this campaign was aimed at boosting its economy.

The brand makes up part of a $500,000 marketing campaign and will target south-east Queenslanders through print, outdoor, radio and online advertising and on social media.

"Marketing activity has been designed to extend the length of the traditional outback travel season and motivate travel into 2016," Tourism Minister Kate Jones said.

"Outback Queensland has so many stories to tell and share about the history of our country, the spirit of our nation and what it means to be Australian."

Peter Homan, Outback Queensland Tourism Association's general manager, said it was an exciting new chapter for the outback Queensland tourism industry.

"Outback Queensland offers a range of unforgettable visitor experiences from spotting Australian wildlife to sleeping under the stars, dinosaur discoveries, kayaking in the stunning gorges to learning about Australia's heritage or attending an outback event," he said.

- APN NEWSDESK



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