Business with style
WHEN artist Nicole Casella set up a blog three months ago she had no idea it would become a successful business.
Now Ms Casella works full-time on her blog from her Ashwell home, which entails drawing cartoons and selling badges, jewellery and clothing featuring the art.
Ms Casella started a Tumblr blog to share her quirky drawings with fellow artists, but her nostalgic nineties-inspired cartoons quickly became an online hit.
"I started out doing portraits of people I liked, whether they were of other people on Tumblr who I admired or pop culture figures," Ms Casella said.
Ms Casella said she was also inspired by TV shows she watched as a child.
"I had no idea I'd be selling things, but I guess nostalgia about TV shows and '90s culture is pretty popular at the moment.
"People started asking if my drawings were available on shirts and badges, so I did a bit of research and started making things to order."
Her drawings of corgis, narwhals, skeletons, teddy bears and heart-shaped candy currently retail on her Yippy Whippy blog for $4 on hair clips, bows and badges and for $22 on shirts.
"I get the badges made in England, but I put it all together here, I put the bows together and send orders out to as far away as Canada and the US," Ms Casella said.
"Overseas, I probably send the most stuff to Canada."
Ms Casella said she was keen to continue building her blog.
"I like drawing and I like making people laugh, so I'm happy to be able to do this," she said.
"I worked in graphic design before I started this.
"It's great to be able to work from home. It's funny because the people who visit my blog don't know I'm drawing from a bedroom in Ashwell."
Readers can check out Ms Casella's blog at yippywhippy.com.