Big W eyes Ipswich CBD.
Big W eyes Ipswich CBD. Mike Knott

Big W eyes city move

DEPARTMENT store Big W has the Ipswich CBD in its sights with the retail chain looking for an ideal location to open a store within the city limits.

But Myer has ruled out a similar move, saying Ipswich won't be one of the locations it plans to open a store in over the next five years.

The two stores are the ones most shoppers want to see in Ipswich, according to research by Riverlink Shopping Centre.

Big W indicated to The Queensland Times that a move to Ipswich was possible if a suitable location in the CBD became available, which matched its and the community's needs.

Myer corporate affairs general manager Jo Lynch said the 11 planned new stores would bring the number of Myer outlets across Australia to 75, the optimum number for the company.

David Jones has recently announced plans for new stores around Australia but corporate affairs manager Helen Karlis said the company would not comment on specific locations.

A spokesperson for Leighton Properties, the developers behind the Ipswich City Square development, would not be drawn on potential clients for the $1 billion development at the corner of Bell and Brisbane Streets.

Construction and a search for tenants is under way for the first tower, which will include 18,000sqm of office space and 200 car parks.

The reconstruction will span four CBD blocks, incorporating 170,000sqm of commercial, retail, residential and public space.

The first stage is expected to be finished in 2013.

Ipswich's shoppers' needs are ever changing, with shopping centres using market research to keep up with consumer trends.

Redbank Plaza marketing manager Yasmin Chrzescijanski said Australia's retail landscape was constantly progressing, as did customers' expectations.

Market research conducted by Redbank Plaza led to the centre bringing in more children's clothing brands and the introduction of Aldi and an expanded Coles later this year.

Riverlink marketing manager Robyn Bannister-Tyrrell said it was vital for the growth of any centre to stay on top of trends and ensure the tenancy mix worked.



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