YELLOW Cabs is helping drive home the message of Ipswich with two of its fleet now covered in Discover Ipswich advertising.
Ipswich Mayor Paul Pisasale said Yellow Cabs offered to provide the two taxis for six months to promote the tourism website.
Cr Pisasale said the new signs came at no cost to the council or tourism operators.
"This is a tremendous example of how we can support each other in getting the message to residents and visitors about the many attractions on offer," he said.
These two taxis will be on the road seven days a week not only in Ipswich, but surrounding areas as well.
He said Yellow Cabs and its managing director Neill Ford were tremendous ambassadors for Ipswich and Mr Ford often offered to promote the city.
"One thing about Neill is he's worked his way up; he never had anything handed to him on a platter and he respects other people who have worked hard as well," the mayor said.
"From a city point of view, the image is changing and the thing I love is the young people are proud to say they're from Ipswich.
"If there are any companies out there that have corporate fleets and they want to promote the city get in contact with us."
Tourism and Libraries Committee chairman David Pahlke said he was thrilled when the offer arrived from the Ipswich Yellow Cabs manager, Debbie Morrison.
"I know all cabbies are proud to provide a first-class taxi service in our city and this gesture will be appreciated by all tourism operators in the region," Cr Pahlke said. "Council worked in partnership with the Ipswich Tourism Operators Network (ITON) to finalise the artwork and Yellow Cabs did the rest.
"Some people may not realise that even taxi drivers are in the tourism business, and these new signs will help remind everyone that there are many unique experiences to offer friends and visitors to the Ipswich region."
Ms Morrison said she came up with the idea at an ITON meeting.
"The cabs are obviously everywhere ..."